Strategies For Your Facebook Page
Some businesses create their Facebook Pages and think their job is done. The truth is… it’s just beginning!
But your Facebook Page will never get off the ground unless you initiate and encourage interaction between yourself (or your official Admin) and those who visit and post.
Fortunately, building a community and making your Facebook Page come alive as an entity in its own right is absurdly easy… as long as you know what to do.
The 21 Facebook Strategies Continued
6. Use “fill-in-the-blank” questions. When you aim the right question towards the right audience, these are almost irresistible – even in text format!
Note that this simple and rather contrived question generated four times as many responses as it generated “Likes”.
Now that’s interaction!
7. Use your cover section tabs wisely – This little row of tabs is prime real estate on your Facebook Page, so swap and hide any tabs that don’t actively increase engagement (for example, your Map tab, if your business is not local; or your “Likes” tab, which is only there for vanity) with tabs that can make people interact.
You won’t have any choice concerning your “About” section and “Photos” tab – but you can interchange any other tabs you’ve added, as the fabric site in the following example has done.
Since their business is highly visual, they have featured a Pinterest tab.
They have also combined a custom tab with a catchy, short title – “Deals and Steals” – with a simple call to action to further encourage followers to click on it. (“Sign Up for Email”. (Top marks for soliciting subscribers!)
They have also chosen to offer Customer Service via their “Need Help?” tab, reinforcing it with a “Contact Us” call to action.
8. Throw in the odd quiz – Another way to vary your content while maintaining a high level of interactivity: Serve up quiz-type posts where the viewer has to take some type of action.
You can leverage it even more by adding a personal question, as this poster has done on her Page.
9. If you have a cute logo, feature it in photos and ask questions or run caption contests.
(Hey, it worked for the Travelocity Gnome, didn’t it?)
10. Share specialty-interest information and juicy tips your viewers really want to know. Again, the whole key to this is making sure you’ve gauged your audience correctly.
Do your best to provide tips that really get them excited – then take it one step further by answering questions for those who comment on problems with the tip suggested.
11. Make your “About” bio description all about your followers! – Letting your viewers and followers know the Page is really “theirs” can hook people in and lead to engagement.
12. Answer questions. The only exception to this would be if you’re such a big celebrity that you actually need to discourage people getting too personal. But for the rest of the world (particularly small businesses) the more interaction between you and your commenters and posters, the better!
The Facebook Strategies Summary
In this post we discussed creating activity with fill in the blank questions, using your cover tabs wisely, giving quizes, running contests and some other interesting ideas. We will conclude this discussion on strategies in our next post.