YouTube To Grow Your Following
YouTube ranks number two in the world of social networks, Facebook being number one. (We have to disqualify Google+ from this contest, because their results are artificially inflated by the integration with their search engine statistics.)
Procedure For Growing Your Following on YouTube
Step 3. Install the YouTube Subscription Widget onto your Website
The more people you turn into subscribers, the more chance you’ll get to interact with them. So do be sure to install the Subscription widget onto your own Website.
This involves :
• Accessing your website on the server through your FTP program
• Copy-paste the following snippet of code into your web page HTML.
[tip]<iframe id=”fr” src=”http://www.YouTube.com/subscribe_widget?p=[substitute your YouTube Username here]” style=”overflow: hidden; height: 105px; width: 300px; border: 0;” scrolling=”no” frameBorder=”0″></iframe>[/tip]
Insert it where you want your widget to appear.
It should look like this on your website or blog, with your own logo or image, your Google account name, your username and the number of your own subscribers:
(When you substitute your username over the pink text, be sure not to include the square brackets.)
Step 4. Follow other Channels
Here’s yet another basic strategy too many people ignore: Following other Channels to attract their subscribers to your own Channel.
Use interacting with other users via their Channels exactly as you would interact with another social network.
“Favorite” other peoples’ videos that you particularly like – but if you are favoriting ones outside of your normal area of branding, create a separate Featured Playlist for them (e.g. “Inspirational videos”, “Funny videos”).
You can also keep lists of members whom you regard as friends.
Follow channels for industry leaders and news sources. Recommend their videos to your subscribers or make a Playlist of helpful videos. (You’ll also be seen as the person who knows all the breaking news.)
After all, the social element – social sharing — is really what it is all about.
Step 5. Increasing Identification and Integration
Brand your Channel page by adding videos, playlists and other Channels, as well as a Channel banner and Watch Page icon. Follow YouTube’s own instructions and Channel branding best practices.
And speaking of best practices in YouTube interaction, make sure you observe the following five “musts” diligently.
1. Get into the habit of checking for comments about your videos regularly (either via your channel or your Gmail). Respond to them straight away – even if it’s only a “Thanks! Glad you enjoyed it.”
Answer any questions that are asked, and seize the opportunity to refer the questioner either to another of your own videos for further information or to a different YouTube video, if it will be genuinely helpful. This will create goodwill on both the part of the questioner and the person whose video you are referring them to.
2. Vary your responses. Don’t always post comments on others’ videos – vary that with video responses.
And if you are asked a question that requires a detailed answer, don’t do it in the comments section: Instead, respond to the question by (a) thanking the commenter for a great question (b) directing him to a new video you’ve made in response, directly giving or demonstrating the answer.
(E.g. “That’s a great question about arc lights, Devin. Rather than write pages here, I created a quick video showing how to tell the difference between carbon arc and voltaic arc lamps…)
3. Share each new video to your social networks – and use a call to action: Give your social network fans a strong, irresistible, curiosity-arousing reason to check it out.
4. Install the Facebook YouTube app on your Facebook Page – and drag the tab to show as one of your four cover-header tabs, under your Cover photo and to the right of your “About” section.
5. Embed your YouTube video on your blog. This not only gives you a reason to interact with more viewers via your blog itself, it will prove a handy failsafe back-up, should YouTube ever take down your account!
Using YouTube To Grow Your Following Conclusion
That’s more than enough to get you started – more ways to interact than you might have imagined, at first.
Use YouTube as the powerful tool it is to interact with people and grow your following.