Tips For Creating Videos That Get Shared
How do you get people to not just view your videos, but share them?
First and foremost, you have to ask.
But where to put your plea… and how? That’s the million-dollar question.
There are several places where you are allowed to tell people what to do and how to do it. And one of the best ways, according to many successful YouTube producers, is to put a call to action and a link right into your video.
Now, many people do just that: A static URL appears at the end of the video while the presenter is verbally telling people to click on it.
And there’s nothing wrong with that. It’s way better than displaying no URL at all.
In fact out of all people who display URLs in their videos, 96% include static, non-clickable URLs at least at the video’s ending.
But you need to go one step further than the common herd. What will give you that all-important edge? Being part of the other 4% — the ones that make their links active and clickable. (Golden Rule # 2: “Thou shalt make it as easy as possible for thy target customers to visit thy premises.”)
Removing as many steps as possible is always a good strategy, when you’re trying to get people to do something.
By all means still give that verbal call to action – but reinforce it with a clickable link that will magically take your viewer wherever you want her to go.
How to Put a Clickable Link in a YouTube Videos
You can embed a clickable link to your URL right in your video. In descending order of popularity…
- Some people swear by displaying or embedding a link only at the end
- Some people swear by displaying or embedding a link in the beginning and end
- Others swear by displaying or embedding a link in the beginning, middle and end
Whichever you decide, actually embedding links is now easy, thanks to YouTube now supporting video links.
Here’s how to do it.
1. Sign into YouTube, click on your Profile photo and in the drop-down menu, select “Video Manager”
2. Check the little radio box next to the “Actions” button, to display all your videos
3. Find the video you want to alter. Click on the little down arrow next to the “Edit” button, and choose “Annotations” from the drop-down menu
4. Select the Annotation type from the “Annotations” drop-down. For a link, choose “Note” – but you can also spice your videos up with an appropriate Speech bubble, or insert a hot spot using “spotlight”.
5. Start typing your Annotation text (call to action) in the textarea box under “Note”. Your text will appear simultaneously as you are typing, right within your video
When you have finished, you can drag-resize your text box within the video to the best position on your screen, as well as make it longer, wider, thinner, et cetera. (When deciding where to put it, keep in mind that YouTube advertising hogs the lower portion of the screen.)
6. Type in the point (in minutes and seconds) where you want your link to begin appearing. You can use the sliders under the actual video to find the right start point, then manually type in the Start and End into the text boxes.
Allow 8-10 seconds for an average short call to action/link to display. (The longer your call to action, the longer the display time.)
Summary Of Creating Videos To Be Shared
In this post we discussed methods of getting your videos shared by others, including the age old mehod of asking. We also started explaining how to a clickable link in your videos whether it is at the beginning, middle, end, or all of them in your videos. Stay tuned for the next installment of creating videos to be shared.