Tips for Creating Videos That Get Shared
How do you get people to not just view your videos, but share them?
First and foremost, you have to ask.
But where to put your plea… and how? That’s the million-dollar question.
There are several places where you are allowed to tell people what to do and how to do it. And one of the best ways, according to many successful YouTube producers, is to put a call to action and a link right into your video.
Now, many people do just that: A static URL appears at the end of the video while the presenter is verbally telling people to click on it.
And there’s nothing wrong with that. It’s way better than displaying no URL at all.
In fact out of all people who display URLs in their videos, 96% include static, non-clickable URLs at least at the video’s ending.
Clickable Link in a YouTube Videos continued
- A hidden, in-car camera records a number of reactions from staff members at multiple Drive Through restaurants.
3. We laugh WITH the perpetrator, securely in on the joke.
4. He finishes by asking people to subscribe.
(Wow. TEN calls to action, if you include the links to three more videos!)
5. We are directed to more of his videos – arranged in a series.
There was nothing complex about this video – but the car seat costume was a clever idea, and it makes people laugh. They enjoy being in on the joke.
That’s just one format. Obviously you can’t use this tactic if you’re making business videos – though it works for British Monty Python alumni, John Cleese, who is now famous for business training videos – but you can make sure your videos contain the basic elements of “Drive Through Invisible Driver”.
You need them to:
- Be short
- Be engaging
- Be fast-paced, with good flow
- Avoid tangents and distractions; focus on one single factor or point
- Contain a brief introduction and a satisfying conclusion
- Deliver on the promise
- End with one or more calls to action, including directing viewers to (a) subscribe (b) the next video in the “series”
Follow this formula, complete with all the right sharing prompts – and your video may end up being featured in top video magazines as this one was (“What’s Trending” and “Huffington Post”.)
Should You Advertise on YouTube?
Any YouTube user can set a Google AdWords campaign for a video, using TrueView Ads – meaning you don’t pay unless the viewer chooses to watch your ads.
Not only is this good for your budget, you know that only people who are truly interested are watching your ad. This should greatly increase your conversion rate on that ad.
Only you will know whether or not an ad campaign is a good idea for your particular audience. Keep your ad short, catchy and focused. After you’ve intrigued them, get to the point. Tell them what to do, and get out of there.
Start out with a very short-term campaign, when introducing yourself and your videos. To learn more, check out AdWords on YouTube.
Creating Videos That Get Shared Conclusion
So these are the basics to creating videos that get shared. You can apply these basics in an infinite variety of ways, each tailored to suit your audience.
Building your following is not as complex as you might think. Follow both artistic and social/business best practices – and your videos may go viral faster than you can blink.