Grow Your Mailing List With Social Media
Many people will tell you that you can’t – or shouldn’t – grow your mailing list through social media. That may have been true once upon a time, but nowadays, using your social media is necessary!
The trick lies in knowing how to do it. Here are ten proven suggestions…
Tricks Of The Trade To Build Your List
1. Use YouTube Links and Annotations.
YouTube has become one of the most solid social networks of this decade, ranking within sight of Google and Facebook. (It also leaves its other nearest competitors, Pinterest,Twitter and LinkedIn, way back down the track.)
By all means include links to your sign up page in your Description and insert static text links into your actual video frames. But don’t stop there — embed clickable hot spots, text and links within your videos using YouTube Annotations (found via your Video Manager dashboard). Your YouTube links are also now connected to your Google account. So you’re getting double the share power.
But none of that will grow your email list… unless you make sure your YouTube links make people want to click – and take those who do to:
a) An email sign up box
b) A strong motivation or reason to sign up
c) A call to action, telling your viewers to do so
And remember to “Share” your uploads – all of which should contain sign up links, static or interactive.
2. Don’t neglect Pinterest.
Remember that Pinterest includes your clickable website URL in all your Pins. It doesn’t matter who shares them: Make sure that your URL actually takes people to a page that contains at least one sign up box!
Put “Pin it!” buttons under your blog images (if they’re your original photos). And if you’re not good at graphics, use a site like Visual.ly or Piktochart to create infographics people will want to share.
In addition to building your own pinboards, share your pins on other social media. The more targeted pins you can share, the more people will end up at your sign up page.
3. Make Full Use of your LinkedIn Profile Features.
LinkedIn recently changed their format for Profiles. You can now embed not only links, but also SEO-optimized anchor text into various profile sections. Since LinkedIn now allows “rich media” to be added to your LinkedIn Summary and other sections, make sure your videos, portfolio and slideshows contain an URL to your sign up page too.
To change your web links to anchor text, select:
a) Profile>>Edit Profile
b) Edit (button)>>Edit Contact Info (button)
c) Click on the blue pencil next to your current web URL. When the box opens up, click on the little blue pencil next to your web URL – not on the text itself – and change it to a call to action in the form of anchor text. Send readers straight to your sign up page.
4. Install “Share” buttons on all your social media sites, websites and blogs.
We’re not just talking about “Connect” or “Follow” buttons on your home page (you should have those too): We’re talking about “Share” buttons after each post or article. Top bloggers swear this is the most under-utilized but incredibly effective way to drive people to your sign up page (and help make sure your content goes viral).
One of the easiest way is to add social buttons to your WordPress blog is with a plugin like Sociable.
If you’ve been hit-and-miss about installing share buttons (or don’t have one at the end of your posts) do this right away:
• Make a list of all your sites and blogs
• Go through them, one by one
• Make sure Share buttons for all your social networks – and posts – are installed.
5. Think “Sign up” first when designing or upgrading your blog or website.
You don’t need to be reminded that your website or blog needs original articles and posts people will want to share. But what about design and layout?
Go take a look at all the top social media-savvy blogs such as Copyblogger, MariSmith.com, Problogger and Social Triggers…
You should notice three things about these top blogs:
a) Their main sign up box is not only above the fold, but is the design focal point of their home page. Your eye is instantly drawn to it.
b) They all have more than one sign up box and incentive.
c) They use multiple design elements – anchor text, web contact forms and buttons.
There are two places you need to have a web contact form or sign up anchor text, minimum:
• At the top of your right-hand blog sidebar
• At the end of every post
Have both an invitation to subscribe and social sharing buttons at the bottom of every post, like this:
Other places you can put signup links, forms and buttons:
• In your footer
• Right inside your Header
• On your “Contact” page
• On your “About” page
And just about anywhere else you can think of!
Summary Of Using Social Media To Build Your LIst
We covered in this post using YouTube, LinkedIn, and Pinterest for social media sites. We also discussed using the like and share buttons on all your websites and social media sites. Modify your thinking to think sign up when creating new pages and/or sites. All these things can help build your list.