Everything Concerning Social Media

When You Know Your Target, Social Networking Gets Way Easier

Know Your TargetIf you’ve been operating your website and business for a while, you probably have a good idea who your target market is. But your social media audience could be considerably different. Plus, each network is unique, so how you approach each one might be quite different.

It’s important to take the time to explore your target market because the more deeply you understand them, the easier it will be for you to create a connection and keep their attention.

To get to know your social network target market, here are a few things to look at.

Know Where Your Customers Are

Ideally, you want your social media following to be reflective of your target customer base. There is no sense in building up an audience of people who have no interest in buying your products. It seems obvious, I know, but I’m always surprised by people who are more concerned with follower numbers than actually building a targeted connection.

This report from comScore can give you some clues on how certain demographics of the population are spending their time online, giving you some ideas where your market might be. You can also gather this information by engaging your own audience on your blog and elsewhere to find out where they might be.

Pay Attention

Pay AttentionPay attention to what your current followers like. Take note of what they respond to, comment on and share. Look beyond their interaction with you and look at their own profiles. What is common to the people who seem to follow you?

Ask Them

Engage your followers in conversations, so you can get to know them better. You can even create polls and ask them direct questions about what kind of content they’re interested in, what questions they need answered and more.

Shape Your Own Target

You certainly have some control over your target market as well. If you share certain types of content, you are more likely to attract a certain type of audience, so don’t be afraid to experiment.

Add to that, you can shape your following by following targeted people as well. Follow companies and individuals whose social network presence resonates with you. Get involved with their conversations and connect with their audience as well.

Using This Information

ApplicationOnce you have a good idea about who your target is, you have to deliver the content they are looking for and this may take some experimentation. This is the time to put aside your personal preferences and find out what really gets their attention and engages them.

To help you start formulating the right kind of content, ask yourself the following questions:

– What are their key interests?
– What beliefs are vital to them, as it relates to your niche?
– What are their goals?
– What challenges do they have?
– What are their dreams and wishes?

When you have this deep understanding, you can start delivering things that satisfy the questions above. Remember, to experiment with different types of content. Whether it’s images, video, text, links to blog post or just about anything, find out what they like and deliver more of that.

In Category: Featured, Internet Tools, Marketing Tools
Show 27 Comments
  • Norwex Reviews November 27, 2013, 8:28 PM Link

    Many famous lead guitar players, like Jimi Hendrix and be producing networking marketing companies licks in no time.
    You are now prepared to improvise over the chord networking marketing companies
    progressions you have written down using the scales you
    have learned but just can’t remember! Even so, you should ensure its reliability and authenticity before investing your hard earned money,
    you should ensure the source you are buying from is trustworthy and offers you an all-in-one solution.

  • How To Fix A Wet Basement January 30, 2014, 8:59 AM Link

    Hello there! I know this is kinda off topic but I was wondering if you knew where I
    could locate a captcha plugin for my comment form?

    I’m using the same blog platform as yours and I’m having problems finding one?

    Thanks a lot!

    • John Wagner February 2, 2014, 6:36 PM Link

      I would suggest that you do a search on google for “captcha wordpress plugins for comment forms”. You can then select the one that suits you best.

  • Million Hits Secret Kaleb Nation  April 25, 2014, 2:57 PM Link

    Hey There. I found your blog using msn. This is a very well written article.
    I’ll be sure to bookmark it and come back to read more of your useful info.
    Thanks for the post. I will definitely return.

    • John Wagner April 26, 2014, 10:38 AM Link

      Thanks for visiting and I appreciate the comment. Please feel free to return and supply any comments you desire (no dirty language please).

  • Best Denver CO DUI Lawyer May 6, 2014, 9:25 AM Link

    That is a really good tip especially to those fresh to the blogosphere.
    Short but very precise information… Thank
    you for sharing this one. A must read post!

  • Fine way of explaining, and fastidious article to obtain information on the topic of my presentation topic, which i am going to convey in university.

    • John Wagner May 29, 2014, 1:23 PM Link

      Thank you for your comment and I hope you return to keep reading our blog.

  • web design Boise May 31, 2014, 4:20 PM Link

    I’m impressed, I have to admit. Rarely do I encounter
    a blog that’s both equally educative and amusing, and without a doubt, you’ve hit the nail on the head.
    The issue is something that not enough men and women are speaking intelligently about.
    I’m very happy that I came across this during my search
    for something relating to this.

    • John Wagner June 1, 2014, 11:45 AM Link

      Thank you please continue visiting the site.

  • I do not even understand how I stopped up here, but I thought this post was once good.
    I do not realize who you are but definitely you are going to a famous blogger for those who are not already.
    Cheers!

    • John Wagner June 2, 2014, 10:26 AM Link

      Thank you for you comment and hope that you continue to enjoy the future posts. Thanks for your time.

  • a and a auto body Sacramento June 7, 2014, 7:53 AM Link

    I’m very happy to find this site. I wanted to thank you for ones time
    for this fantastic read!! I definitely enjoyed every bit of
    it and i also have you saved as a favorite to check out new stuff in your website.

    • John Wagner June 8, 2014, 1:42 PM Link

      Thank you for your . I am glad that appreciate the posts. Please return frequently and tell your friends about us.

  • tshirt ad builder testimonial June 9, 2014, 6:45 AM Link

    This paragraph will assist the internet people for creating new website or even a weblog from start to end.

    • John Wagner June 10, 2014, 5:02 PM Link

      Thank you for you participation and your commnt.

  • advertising agencies los angeles July 5, 2014, 7:20 PM Link

    Just wish to say your article is as surprising.
    The clearness in your post is simply cool and i could
    assume you’re an expert on this subject. Well with your permission let me to grab your
    RSS feed to keep up to date with forthcoming post.
    Thanks a million and please keep up the enjoyable work.

    • John Wagner July 6, 2014, 1:29 PM Link

      Thank you and please continue to read and post comments.

  • check here July 19, 2014, 9:48 PM Link

    Pretty! This was a really wonderful article.

    Many thanks for supplying this info.

  • lawn care July 28, 2014, 1:47 PM Link

    It’s hard to find educated people for this topic,
    but you sound like you know what you’re talking about!
    Thanks

  • video marketing on facebook August 31, 2014, 3:00 PM Link

    What’s up i am kavin, its my first occasion to commenting anyplace, when i read this article i thought i
    could also create comment due to this brilliant post.

  • video marketing examples August 31, 2014, 3:16 PM Link

    I am not sure where you are getting your information, but great topic.
    I needs to spend some time learning more or understanding more.

    Thanks for great information I was looking for this information for my mission.

  • test September 1, 2014, 3:11 PM Link

    I’ve been browsing online more than 3 hours nowadays, but I by no means found any interesting article like yours.
    It is pretty price sufficient for me. Personally, if all website owners and bloggers made just right content as you probably did, the net might be much more useful than ever before.

  • create beats September 13, 2014, 12:19 AM Link

    Hola! I’ve bedn following your website for
    some time now and finally got the brdavery to go ahead and give you a shout out from Houston Texas!

    Just wanted to tell you keep up the good job!

    • John Wagner September 13, 2014, 3:00 PM Link

      Create Beats – Thanks for the compliment. I appreciate it. Please keep returning for more informative posts.

  • Empower Network September 23, 2014, 4:13 PM Link

    Very rapidly this site will be famous amid all blogging people, due to it’s pleasant
    articles

    • John Wagner September 23, 2014, 4:38 PM Link

      Thanks for the kind words. I hope you continue to follow. Thanks again

Malcare WordPress Security