Grow Your Mailing List Using Social Media
Many people will tell you that you can’t – or shouldn’t – grow your mailing list through social media. That may have been true once upon a time, but nowadays, using your social media is necessary!
Learning Tricks To Grow Your Mailing List
The trick lies in knowing how to do it. Here are ten proven suggestions…
1. Use YouTube Links and Annotations.
YouTube has become one of the most solid social networks of this decade, ranking within sight of Google and Facebook. (It also leaves its other nearest competitors, Pinterest, Twitter and LinkedIn, way back down the track.)
By all means include links to your sign up page in your Description and insert static text links into your actual video frames. But don’t stop there — embed clickable hot spots, text and links within your videos using YouTube Annotations (found via your Video Manager dashboard). Your YouTube links are also now connected to your Google account. So you’re getting double the share power.
But none of that will grow your email list… unless you make sure your YouTube links make people want to click – and take those who do to:
a) An email sign up box
b) A strong motivation or reason to sign up
c) A call to action, telling your viewers to do so
And remember to “Share” your uploads – all of which should contain sign up links, static or interactive.
2. Don’t neglect Pinterest.
Remember that Pinterest includes your clickable website URL in all your Pins. It doesn’t matter who shares them: Make sure that your URL actually takes people to a page that contains at least one sign up box!
Put “Pin it!” buttons under your blog images (if they’re your original photos). And if you’re not good at graphics, use a site like Visual.ly or Piktochart to create infographics people will want to share.
In addition to building your own pinboards, share your pins on other social media. The more targeted pins you can share, the more people will end up at your sign up page.
3. Make Full Use of your LinkedIn Profile Features.
LinkedIn recently changed their format for Profiles. You can now embed not only links, but also SEO-optimized anchor text into various profile sections. Since LinkedIn now allows “rich media” to be added to your LinkedIn Summary and other sections, make sure your videos, portfolio and slideshows contain an URL to your sign up page too.
To change your web links to anchor text, select:
a) Profile>>Edit Profile
b) Edit (button)>>Edit Contact Info (button)
c) Click on the blue pencil next to your current web URL. When the box opens up, click on the little blue pencil next to your web URL – not on the text itself – and change it to a call to action in the form of anchor text. Send readers straight to your sign up page.
Summary Of List Building Using Social Media
We learn about using annotations with YouTube, putting “Pin-It” buttons on your blog posts, and using your website URL in your LinkedIn Profile. In the future posts we will learn about share buttons, tracking, signup forms, and more interesting things to aid in list building.