Grow Your Mailing List Using Social Media
Many people will tell you that you can’t – or shouldn’t – grow your mailing list through social media. That may have been true once upon a time, but nowadays, using your social media is necessary!
Learning Tricks To Grow Your Mailing List (continued)
The trick lies in knowing how to do it.
4. Install “Share” buttons on all your social media sites, websites and blogs.
We’re not just talking about “Connect” or “Follow” buttons on your home page (you should have those too): We’re talking about “Share” buttons after each post or article. Top bloggers swear this is the most under-utilized but incredibly effective way to drive people to your sign up page (and help make sure your content goes viral).
One of the easiest way is to add social buttons to your WordPress blog is with a plugin like Sociable.
If you’ve been hit-and-miss about installing share buttons (or don’t have one at the end of your posts) do this right away:
- Make a list of all your sites and blogs
- Go through them, one by one
- Make sure Share buttons for all your social networks – and posts – are installed.
5. Think “Sign up” first when designing or upgrading your blog or website.
You don’t need to be reminded that your website or blog needs original articles and posts people will want to share. But what about design and layout?
Go take a look at all the top social media-savvy blogs such as Copyblogger, MariSmith.com, Problogger and Social Triggers…
You should notice three things about these top blogs:
a) Their main sign up box is not only above the fold, but is the design focal point of their home page. Your eye is instantly drawn to it.
b) They all have more than one sign up box and incentive.
c) They use multiple design elements – anchor text, web contact forms and buttons.
There are two places you need to have a web contact form or sign up anchor text, minimum:
- At the top of your right-hand blog sidebar
- At the end of every post
Have both an invitation to subscribe and social sharing buttons at the bottom of every post, like this:
Other places you can put signup links, forms and buttons:
- In your footer
- Right inside your Header
- On your “Contact” page
- On your “About” page
And just about anywhere else you can think of!
6. Track your Signups
Once you’ve made these changes, make sure you track your signups! Having your signup bottons, boxes and text links go to different incentives – all requiring people to sign up – can tell you which ones capture the most attention.
Track and test your signups. Points to watch for:
- Do you get more signups from anchor text links, web forms or buttons?
- Do you get more signups after a blog post? After a social media post?
- Do you get more signups with each new signup element you add? Or less?
You can also track by using your Autoresponder to segment each signup.
And if you do install a popup window, choose one that offers analytics. Speaking of which…
List Building With Social Media Summary
In this post we looked at some other ways to add to your mailing list. We will conclude this series of posts in the very next installment, so stay tuned to hear the remainder.