How to “Boost A Facebook Page Post”
One way to get more engagement on your Facebook Page is to “boost your post”. This is brand new phrase rolled out by Facebook, which is reportedly testing new phrasing in an effort to remove the stigma that has built up around the word “Promote”.
In this guide, we’ll not only look at tips and mechanics of boosting posts, we’ll also find out how to access and analyze your Facebook Insights metrics too. So let’s get started…
The How To Boost A Facebook Page Post Tips (continued)
5. Moving along your Insights horizontal menu to the “Likes” section, you will be able to glean valuable data as to exactly who your “Likes” demographics are.
10. This brings us to the last section in the horizontal menu, “Talking About This”.
You get a repeat of the types of data seen in the previous sections:
- Geographical locations
11. Finally, you can compare how people are talking about your Page to its viral reach.
12. If you expand the “All Stories” button, you are presented with further opportunities to break down this data.
Q: “Why can’t I access Insights, even though my Page is new?”
A: You need to have a minimum of 30 “Likes” before Insights becomes available.
Step 4. Interpreting Your Analytics
You’ve now had a good look at how Facebook Insights works, and what you can look forward to once your new Page gets 30 “Likes”. But the real value lies in accurately interpreting the data.
For example, “bigger” is not necessarily “better”. Say your graph shows that the 35-44 year old age group is the most heavily represented: If that’s who you are targeting, you should be very pleased with this data.
But say you are actually targeting the currently blossoming 55-64 year old segment: You would then need to either:
- Rethink your target market
- Re-focus the slant and content of your posts to better suit your intended market
Those not familiar with Facebook metrics also may not realize that it is important to actually download your stats (the “Export Data” button). It doesn’t matter whether or not you’ve ever worked with Excel: All you have to do is read the data – which includes specific Reach stats not seen on your Facebook screen interface. To obtain this data, within your on-screen Insights…
1. Go back to your “Reach” tab on your Insights horizontal menu bar. Press this button.
2. Click the “Export Data button”.
3. Select “Post level data”
4. Select “Excel (.xls)” File Format
5. Press your “Download” button.
When you open up your Excel data sheet, the tabs at the bottom of the page to concentrate on are “Key Metrics” and the “Viral Reach by Story” tabs. You’ll find highly specific data such as:
- Daily or weekly negative feedback
- Number of “Mentions”
- Number of unique users
- Number of people accessing your posts from their mobile devices
- Number of searches
And much more.
This data tells you whether or not your traffic is genuinely engaged, quality traffic – so do download and study it.
(If you’re not used to Excel, it may help to know that it scrolls horizontally from tabs at the bottom of the page, rather than downwards from top tabs. Just use the arrows on the left for categories… and the sliders on the right for data columns within those categories.)
One other area it’s especially important to measure is actual engagement by your fans.
In Facebook’s definition, engagement is:
- Clicking on links and videos
(To find this data, within your on-screen Facebook Insights, go back to your top “Overview” tab and check the “Engaged Users” column.)
Translating all your data into percentages will give you a better feel for it, rather than looking at raw numbers.
Finally, get into a routine: Measure the same metrics in the same order every time. And do separately study first Post Data; then Page Data – you ‘ll only grow confused if you hop all over the place. (You can download your Page Data too – but the actual Post Data is where you need to focus most intently.)
Boost Your Facebook Page Post Conclusion
Remember – the more you get into the habit of checking your Insights metrics, the better you will become at interpreting the data.
Meanwhile, you may find this Facebook Help section on Page Post metrics additionally helpful.
One final factor to take note of?
How much difference boosting your posts makes, of course!