Everything Concerning Social Media

Getting More Likes On Your Facebook Page 2

How to Get More Likes to Your Facebook Page

When you create a Facebook Page for your business, book or product, it is important to acquire “Likes” as quickly as possible. When you hit a minimum of thirty “Likes”, this enables you to see your tracking metrics and data through a specialized dashboard – your Facebook Insights.  You will be able to analyze and track such data as demographics, gender and age, weekly “reach”, “Who’s Talking About This” and more.

What Facebook Likes Do For You

Step 3.  Putting “Likes” on Autopilot

So you are now focusing on sharing unique posts highly relevant to your target audience.  You also need to make sure, of course, that you are posting regularly and consistently.

Making posting part of your daily life makes Facebook interaction a habit; a “no brainer” way to keep your little – or big – Facebook Page community alive and thriving.  On top of that, there are other Facebook habits you can create that automatically add “Likes” to your Facebook Page.

Here are seven easy ways to put “Like”-attracting content on autopilot:

1.    Curate your page wisely

“Curating” hints at becoming the latest mega-trend.  It refers to posting other people’s material on a website or – in this case – a Facebook Page.  Usually curated content follows a strong theme; and only material supporting this theme is presented.  The curator should take the view that the material and the viewer it is meant for mean more than personal power, reputation, or recognition.

6-wise-owlYou can please your Facebook fans two-fold with curated content:  You please the person whose post you present or “boost” (i.e. sponsor)… and you please your own fans by getting across a subliminal message that you passionately care about – and read – content from others in your niche.

Letting your fans get involved in “creating” your Facebook Page content is a wonderful way to ensure they return frequently.  It creates a community of engagement – and that means a culture of “Likes”.

(And speaking of creating, you also create a wonderful opportunity to gather even more likes from the curated poster’s unique followers.)

2.    Update your Cover photo frequently

Every time you update your Cover photo, Facebook automatically shares it with every follower of your page. Making sure your Cover photo is also original and engaging will ensure more shares – which gather you even more “Likes”.

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3.    Share your page

Ask people to visit your Page and “Like” it on other sites you control, as well as other social networks that allow direct requests.

And on networks that don’t allow you to do so, be sure to provide properly-sanctioned links and share buttons for your Facebook Page anyway.

4.    Interact regularly

Don’t just post frequently and regularly – interact too.  Answer questions, acknowledge replies and engage in conversations.

5.    Track your posts

This doesn’t mean simply tracking with Facebook Insights – pay attention to the number of “Likes” each post gets and analyze the ones that create high response.

See if you can figure out what stirred people to press the “Like” button.  Not only will you be able to focus on creating more content along those lines, but like a school teacher in a classroom, you’ll get to really know the people you’re spending time helping every day.

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6.    Be selective

Don’t post every thought that pops into your head.  Instead focus on your audience and post content that is relevant.

7.    Run regular features

Contests are always popular, provided they tune into your target fan mindset.  Which type of contest would she enjoy (and click “Like” for) more – a caption contest or a photo contest?

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Note:  If you run any sort of contest from your Facebook Page, be sure to do so from a Facebook-approved, third party app – and check out Facebook’s contest guidelines.

You’ll see many Pages apparently oblivious to Facebook’s rules, all apparently “getting away” with posting contests outside the guidelines – but if you are caught, your Page (and all your hard work) can vanish instantly into oblivion.

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You are not limited to contests, however:  If this is too much work, playing games such as the “Weekly Question” (e.g. “Now it’s time for our weekly question.  How many people prefer vanilla milkshakes over chocolate?”)

You can also introduce, via third party apps, regular polls, quizzes or any “feature” you can think up.

Wrap Up For Getting Likes On Your Faccbook Page

A final word, however:  All the tactics in the world will only go so far and no further if you don’t start off from a solid basis – deciding on a clear goal for your Facebook Page; and knowing exactly who you want to attract (and why).

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Starting off with these targets in mind will help you plan your posts for higher share-ability and “Like”-ability.  It will also help you avoid posting material that can undermine your Page power (and kill “Likes”).

Create a strong personality for your Page, focus on what your ideal fan finds fascinating – and you’ll make the most of every strategy.

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