Everything Concerning Social Media

Twitter For Business Guides 2 (continued)

Twitter for Business Step-By-Step Guides – Part 2:  Advanced

Managing Your Brand on Twitter

Branding strategies just help people identify your business or product:  They create it.  The more people see your branding elements in a bigger variety of location, the more firmly your brand will become established in their minds.  They know what to expect from you – and until your brand is well established, this relationship-trust building block is your biggest asset.  That’s why it’s important that all your branding efforts go towards reinforcing your company “message” and mission.

Twitter is just one of the many social networks that can effectively help you build your brand.  Let’s focus now solely on this objective…

Twitter Guides Steps (continued)

Step 2.  Integrate your Twitter Profile with Other Social Media

Be sure to add your Twitter link to these other main social media profiles:

  • Google+
  • LinkedIn
  • YouTube

Doing this reinforces your branding.  People remember your Twitter handle much better when they see it in other social networks and sites; and it adds credibility and weight to your other social media profiles.

Here’s how to quickly add your Twitter profile to these four networks…

Google+ Home>>Profile>>About>>Links (scroll below fold)In Links:  Select “Edit” anchor text.  Select “Other Profiles”.

  • Select “Manage Connected Accounts”.
  • Choose Twitter from drop-down list.
  • Enter Username (e.g. “@BarnOwlPottery”)
  • Select “Show on Public Profile” and press Add.
LinkedIn Profile (automatically goes to “Edit Profile”>>Edit Contact Info button

 

YouTube Profile Photo>>MyChannel

  • Click on Pencil icon, top right of Channel photo
  • Select “Edit Links”

 

  • Under “Social Links”, select “Add”
  • From drop-down, choose “Twitter”
  • Enter your Twitter URL

Step 3.  Building Trust  in your Brand on Twitter

Why is Twitter essential for branding?  It’s real-time, stream-of-consciousness.  It’s immediate – and that’s why you should never waste time pumping static article links to your audience.  (How do you feel when you see ream after ream of blog post titles and links?  About as excited as a dead fish, right?)

It also allows for retweets – and people are more likely to repeat than to engage in any other platform’s mode of sharing. (It’s so easy!)

How do celebrities brand themselves on Twitter?

Two things:

1.    They flatter their fans and make them feel special by appearing to engage with them – and the more personal and real their tweets, the stronger this effect

2.    They talk about their world – the one we are fascinated by; and want on some level to share (even while we’re loftily denying this) – occasionally throwing fans “perks”.

 8-celebrities on twitter

In your particular target customer or client’s world, they don’t really want to hear that you ate Flaky Bits granola for breakfast:  They want to hear about themselves.

Your target reader is the real celebrity, when you are tweeting for business.

Only if your target reader is actually dying to hear about organic cereal (and your business is all about (a) cereal or (b) eating/living healthily, should you tip them off to a great brand you’ve discovered.

Cementing your brand on Twitter involves:

  • If your company sells PLR – a writing shortcut — tweet only mostly about things that make life easier and save time

Don’t beat them over the head with this: Again, this doesn’t mean a slew of links to other peoples’ blog posts.  It means talking from your own experience.

9-repetitive-posting on twitter

And if you bombard your reader with a whole host of such links within the space of minutes, as this poster did, the only thing you’ll brand your business for is spamming!

You can blog about milestones like awards or new venues for your product – but only if it would be relevant or interesting to your target reader.

Again: Your reader is the true celebrity you should always keep in mind.  (It’s really not about venting your feelings.)  “What would catch her attention and make her stop to read?” should be question # 1:  “What does this say about my brand?” should be the other half of your tweet decision-making.

Twitter Step-By-Step Guides Summary

We discussed integrating your Twitter account with other social media accounts and building trust in your brand.  In the next post we should conclude this series.

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