Twitter for Business Guides – Part 2: Advanced
How to Grow your Following on Twitter
The number one rule of growing your following on Twitter – one that nobody seems to talk about – is this: If you want quality followers, follow quality people. And don’t just follow…Interact.
Twitter For Business The Steps (continued)
Step 3. Top Ten Twitter Tactics for Making Friends
We’ve spoken about the importance of taking part in the conversation and being present on a consistent basis in the Twitter stream: Now let’s look at some specific techniques to increase follows.
- 1. Vary your tweet media, types and content. Your Twitter feed will feel more natural if you mix photos with the odd blog post link with the odd question or offer.
- 2. Decide in advance what response you want from viewers. Then actively invite it.
- Ask irresistible questions.
- Always answer questions. This is one of the most effective steps you can take – and it really will set you apart from the Twitter horde.
- Share information your followers will find priceless generously.
And do it for free.
- Make it social and friendly.
- Never swear or use coarse language. That includes giving yourself permission to have a day “off” from always being polite – after all, the person saying “#$(%*” is you, right?
- Use events to generate extra interest in your Twitter profile even while you are using Twitter to generate extra interest in your event. (But remember to seamlessly keep up the connection after the event is over!)
- Be positive. Negativity leads to self-absorption (or vice-versa). Either way, negativity kills engagement and triggers Unfollows.
Step 4. Spread the Word
Here’s another point that’s frequently missed: Who do you want to spread the word to? Potential customers or clients, right?
If that’s your objective, make sure you follow:
- Potential customers and clients
- Positive, enthusiastic competitors (they will share your tweets, if you share theirs)
- Focused, relevant peers
- Industry or niche experts
- Fun, fascinating people
- Accredited authority sources
The old maxim is true: Like attracts like.
Once you have everyone in the same room, actively encourage them to spread the word about you to their friends, clients, customers and peers.
Do this by:
- Being irresistibly re-tweetable.
If it’s a tip you’re sharing, make sure it’s one they won’t be able to resist passing on (and gaining glory for sharing)
- Make your followers look like heroes.
Recognize and applaud their accomplishments. Give them credit, when credit is due. Thank them for tips or services. Recommend them (and say why) on #FF (“Follow Friday” – a Twitter tradition of giving shout-outs about your favorite Twitter people, to help each other grow traffic).
- Write for the press.
News media people are more active on Twitter than you might think. (Just look at some of your own radio or TV news channels and take note of how often they lift news from Twitter accounts).
No, you may not get your profile promoted on the national news: But you could get your tweet shared on an authority blog or online magazine.
- Integrate and share your content.
Another way to attract followers and spread the word: Ensure they see your Twitter tweets (and know you’re available to follow) by integrating your twitter badges, icons, buttons and widgets on other site profiles and especially on your blog or website itself.
- Use graphic media to increase shares
Twitter has noted the advantage Pinterest and Facebook provided with their graphics-sharing capabilities, and has gone out of its way to ensure that Twitter users can now easily share graphics and even video too.
Graphics catch attention and create more engagement, so make sure you include a healthy dose of graphic media in your Twitter feed.
- Find more followers using apps and online tools
Twitter For Business Advanced Conclusion
Don’t rush finding more followers. And above all, don’t blindly follow or encourage spammers. Twitter is not about the numbers, and the only people who really care about how many followers you actually have are statisticians and spammers.
Go for quality, post quality tweets, share and use tools wisely – and your following will grow at a healthy pace.