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Using Twitter Chat For Business 2

Twitter for Business Using Chat

How to Run a Twitter Chat that Benefits your Business

One phenomenon that has sprung up since the advent of Twitter is the Twitter Chat.  Based around a hashtag, Twitter Chats are most often used to promote an event as a one-time Chat; or to enjoy a group discussion around a niche topic or interest on a regular, recurring basis – for example, a weekly meeting of the South Dakota Bird Watching Society.

The Steps For Using Twitter Chat (continued)

Step 2.  Deciding on Your Own Twitter Chat

Before you can plan a successful Twitter Chat for yourself, you need to decide on:

  • The topic
  • The date, time and time zone
  • The Twitter Chat frequency (will this be recurring or will it be a one-time event?)
  • The Twitter Chat’s unique hashtag
  • The location

Selecting the actual hashtag is the most vital part of this process.  You don’t want to choose a hashtag that anyone else is using – particularly if it is already associated with something negative.

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Make sure you search Twitter for your proposed hashtag, to ensure it is unique.

Also search Hashtags.org to see if your hashtag already exists.

7-sockfun-searchYour Role as Moderator:

But as the Twitter Chat host or moderator, you will have other responsibilities and tasks to perform:

  • Deciding on and creating an agenda
  • Deciding on the event format
  • Booking an online chat room or webinar room, if you need to
  • Promoting your event/Twitter Chat
  • Asking others to promote your Twitter Chat

Twitter Chats can be highly flexible in format, so choose the type that best suits your target audience and your business branding.

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Typical Twitter Chat event formats include:

  • Open discussion Q & A
  • Discussion with Q & A afterwards
  • Webinar or teleseminar
  • Weekly or monthly group meeting, with the moderator introducing the topic and others providing input
  • Continuously streaming Chat (e.g. creating hashtags like “#AskMeAbout” and letting your target audience know you’ll be available to answer questions; or using that hashtag to find topic material for your next fixed Twitter Chat)

The only hard and fixed rule is:  “Decide on the format your target audience would find most comfortable.

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 And also decide whether you want your Twitter chat to be:

  • A continuous Live Twitter stream
  • A one-time event, with pre- and post- promotion and follow up
  • A regular recurring event

That brings us to Rule # 2:  Choose the Chat type that will best increase your business branding and keep you in touch with your target audience.

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