Pinterest Best Practices
Pinterest is providing amazing results for small business owners who have jumped on the bandwagon. If you want to use Pinterest to gain influence then you need to be strategic in your actions.
As you get started with Pinterest understand what you’re doing and do it with purpose. Pinterest can drive traffic to your website, products, services and more, but you need to go about it the right way.
Know Your Audience
It’s not enough to simply know how to use Pinterest. You also need to learn how to conduct market research. It’s an imperative, if you want to understand your audience. If you don’t know who you want to influence, it’s hard to know how to proceed. Take the time to research your market so that you know who they are, what they like, and what they like to do on Pinterest.
Your market is the group of people who are interested in the products or services that you want to promote. The products and services that you want to promote should be solutions to your niche market. If you can provide solutions to a group of people that really work you are bound to become influential.
Set Realistic and Specific Goals
Before you get started with creating even your first board, it’s important to understand what you hope to accomplish with the board. Do you want to get more followers, get more traffic, cause some other action? Know what it is so that you can create relevant boards. Once you know what your goal is, write it down in a very specific way.
Remember that a goal should be possible and specific. Your goal in this case is to become an authority, or influential person to your niche using Pinterest as the catalyst. Write down what you are going to do on Pinterest to achieve those goals. How many boards are you going to create per week or month?
What will the topics of the boards be? How will you create the boards? Will you hire someone, or will you do it yourself? What data will you use to create the boards? Be specific, and you will succeed.
Define Your Boards by Subject, Topic or Category
Each Pinterest board should have its own topic or subject. That’s how you keep them organized and relevant to different segments of your audience. Every board should be relevant to your overall audience.
Just like you have different categories on your blog, or pages on your website, so you should also have different boards on Pinterest.
They will choose a specific board to follow. Once you create a board, ensure that you keep it updated on a regular basis. Starting with more than four or five boards will be too much work because you want to keep boards updated so choose your categories and topics carefully.
Be Visually Creative with Your Boards
Depending on what type of business you have it can sometimes be hard to come up with creative ideas. In order to be super creative use mind maps and other brainstorming ideas to come up with ways to present your information graphically.
The more original pins you can create the better. If your pins are created by you then it will show as you being the originator so when it’s shared people have the opportunity to find you.
Your creativity will really matter when it comes to creating boards. Pinterest, as you know, is a very visual medium. You’ll have to think outside the box to create images that represent the message you want to send to your audience. If you want people to pin your blog posts, ensure that you’ve added a creative visual element to encourage pinning.
Engage and Be Engaging with Your Followers
Pinterest is social media, and the idea of social media is to be, guess what? Social. Therefore, interaction is key getting people to re-pin your Pinterest content and to follow you.
When you think about social media realize that it’s a conversation you’re having with your audience on a regular basis. You wouldn’t just ignore comments made to your face, don’t ignore them made on Pinterest.
Summary Of Pinterest Influence
Don’t just communicate on your own boards either. Engage with others on their boards, and mention people by name when relevant. It’s a great way to keep the conversation going, and bring other people in. Sharing, commenting, and being social is what social media is all about so ensure that you are engaging, in more ways than one.