Pinterest Best Practices
Pinterest is providing amazing results for small business owners who have jumped on the bandwagon. If you want to use Pinterest to gain influence then you need to be strategic in your actions.
As you get started with Pinterest understand what you’re doing and do it with purpose. Pinterest can drive traffic to your website, products, services and more, but you need to go about it the right way.
To Be Super Influential Seek To Be The Hub
Being seen as information nucleus of information that’s interesting to your audience should be one of your goals when seeking to influence others.
To succeed, you need to study what they need to know and want to know. That may mean creating new boards, but it might also mean curating other boards of interest for your audience.
You can not only curate other people’s information, but your own too. People are very visual and this lets you curate the information in a beautiful way.
Give Credit Where Credit is Due
When you use an image or idea from someone else, always be kind and credit the information. If they have a “pin it” button on their site you can assume they want you to pin it, but it’s nice to give credit where credit is due.
When Pinterest started there was a lot of buzz about plagiarism and copyright infringement. You can avoid any problems with this by following a few simple rules.
Only re-pin other people’s stuff, don’t down load it to your computer, then upload it back as an original board or pin. Try taking your own pictures, or using only legal images in the boards and pins that you create.
Be sure to credit properly all images that you use. Don’t separate an image from the creator without express permission to do so. Even when given permission it’s a good idea to credit the source.
(Note: Watermark your own creations with your name and website information to avoid being copied.)
Nothing’s Done until the Numbers are Evaluated
It’s kind of like the saying that “Nothing is complete until the paperwork is done.” Well, paperwork always involves numbers. As such, nothing can be deemed successful (or a failure) without studying the metrics.
Look at how many followers you get for different actions. How many people re-pin something you’ve pinned. Can you figure out why they re-pin one thing over another?
How many people pin a blog post with no images compared to an infographic? How many click-throughs you receive and any other factor that can help you determine the effectiveness of your boards is an important metric to understand.
Pinterest has its own analytics tools today that are quite good at giving you the information you need. That combined with Google Analytics and there isn’t much you can’t determine by looking at the numbers.
If you want to be a real influencer and an authority in your niche, it’s important to know what is working and what is not working.
Getting started with a goal in mind, and developing your Pinterest presence over time will reap many more benefits than going in without a clue as to the direction you want to go.
Having goals and understanding your topic and your audience will go far in helping you pin your way to influence. One way to become more influential is to build your following.