The more relevant followers you get on Pinterest the more you’ll rack up likes, comments, click throughs and re-pins. The more interaction you get, the more influential you’ll become. Therefore, learning how to get more followers is an essential element to becoming a major source of influence on Pinterest.
1) Promote Your Boards
Most people follow certain boards over following an entire profile, so if you heavily promote each board that you create you’ll get more followers. When one board starts showing more promise than the others, promote it even more. As you get more followers for a specific board, you’ll have an opportunity to get them to follow your entire profile.
As a board gets more popular it’s kind of like a snow ball rolling down hill. The momentum gets faster, and the ball gets heavier so it collects more snow and grows faster. Your boards are like that. If one is getting a lot of attention, share and promote it even more than you did before. Plus, add to it more than you do the other less popular boards. Any board that is getting a lot of attention, if you’ve defined the subject of the board well, will give you more ideas for creating even more popular boards.
2) Put Pin it Buttons On Your Videos, Website and Blog
This is a no-brainer when it comes to getting more followers on Pinterest. The easier you make it for people to pin your stuff, the easier it is for people to follow you. It’s easy to do too. You simply use a plugin for WordPress or grab the code from Pinterest to create pins and widgets to add to your website.
Don’t just put the “pin it” buttons and follow widgets in one spot on your website or blog. Put them in multiple prominent places so that your visitors will have no reason not to pin it. In fact, ask your audience to pin your blog posts and information within as your call to action. People will do it if you ask them to.
3) Add the Profile Widget to Your Website
Most people like to just follow boards and pins, but adding the profile widget to your website gives people the option to follow everything you do. They may click on it to see what else you have to offer if you’ve done a good job with your blog post and website to attract them to it. You can add these buttons and widgets to all of your online real-estate for best results.
It doesn’t matter if it’s a product, a service, or an infographic, adding the buttons and widgets will encourage more sharing and more following. You want to make it as simple as possible for your audience to find you and engage with you in the manner they want to. The follow widget gets people to look at your Pinterest page rather than just one of your boards.
4) Share and Share Some More
Sharing your own boards, pins, and others’ relevant pins is a great way to get attention. Don’t be ridiculous and share everything, but do share anything that your audience would have interest along with a smart comment. By sharing regularly what other people are doing as well as what you are creating, you’ll get known in the Pinterest community for someone who can be trusted for good information.
Do be picky about what you share though. You don’t want to go off your target and attract the wrong audience. Always keep in mind the question of whether or not what you’re about to share has any relevant or interest to the audience you want to influence. If not, don’t share it. If so, share and comment freely.
5) Be a Prolific, Yet Calculated Pinner
When you first open your account you probably have a lot of ideas, but take your time. You want to hold some things back and time your pins to go out on a regular basis. You don’t want to overwhelm your followers. But, you want to keep putting things in front of your audience too. Therefore, take the time to plan out how you are going to infiltrate the Pinterest community with your creative and informative boards and pins.
If you have it planned out before you start, it will be easier to stick to a plan of action. Slow and steady wins the race. You don’t want to just pin in bursts of energy every month or two, you want to do a little every single day. Plus, you want what you do to be highly focused and relevant to your audience. That will take some work.
6) Follow Others Strategically
You want to ensure that the people you follow also have access to the same audience that you are trying to attract. You can get a lot of insight into your audience by following others who share your audience. You might not want to follow direct competitors, but you might decide that you can differentiate yourself enough that it doesn’t matter. A lot of competitors collaborate on Pinterest with group boards, and it works out lovely for them.
To start with, you can simply follow people, and invite people who already follow you on other social media accounts. You can also announce your new Pinterest account to your blog readers and invite them to follow you right away, and you follow them back. You have to get started someplace, but you don’t want to follow a traditional bakery if your audience can’t eat wheat. Be thoughtful with all interactions.
Grpw Your Pinterest Followers
This post witll continue in the next post. Stay tuned to find out the remaining 6 tips. See ya soon.