A Profile of Meetup
Meetup is the largest site on the internet dedicated exclusively to organizing in person gatherings. In the aftermath of the tragedy of September 11, Meetup co-founder Scott Heiferman saw first hand how the internet could bring people together and unify people around common causes. Later Meetup was used to organize political meetups, then meetups of all kinds for all kinds of different people.
If you’re looking to create an in person event or market an in person event, forming a Meetup is a great way to do it. You can easily pack rooms full of people. You can use it to build mastermind groups, to build community groups, to get people into introductory seminars or sales events.
Traffic & Statistics
According to site’s blog, there are over 110,000 groups around the world. In the month of September 2012, over 7,000 new Meetup groups were formed. Over 330,000 Meetups happen each month.
According to Quantcast, it gets 2.6 million visitors a month in the United States.
Alexa estimates that Meetup reaches about .2% of global Internet users on a daily basis.
According to Pikmal, Meetup is heavily skewed towards the 18+ demographics. That makes sense, since most under 18 individuals are likely in school and less likely to independently attend Meetup groups.
Should You be on Meetup?
If you run any kind of in person event, it probably pays to be on Meetup. You can use Meetup for both commercial and non-commercial events. Even if your event is primarily marketed off of Meetup, you can still create a Meetup group just to bring more people in.
Meetup Pros and Cons
- Pro: Meetup has a strong community of users. You can get a lot of people to come to your events just through marketing on Meetup.
- Con: There’s no integrated payment system. You can charge and ask people to pay before RSVPing, but there’s no way to enforce that. In other words, you can’t charge people online for events.
- Pro: It’s easy to manage. Managing an event on Meetup is far easier than managing through Excel, through a third party shopping cart or through most other kinds of software. It’s as close to point and click as you can get.
- Con: Low commitment level. It’s common for only about 50% of the people who RSVPed to show up.
- Pro: Meetup has a very supportive community. Often time’s you’ll be able to co-market your events with other Meetup owners, which can drastically boost your Meetup group size.
- Con: It’s competitive. If you start a marketing group for instance, chances are you’ll be competing with half a dozen already established marketing groups.
Tips for Success on Meetup
Creating a successful Meetup group doesn’t happen overnight. If you’re trying to get 30 people to show up to every event, don’t get disappointed if only 10 people show up at your first one. Creating a successful Meetup group involves building a community of people who trust you and regularly attend your events.
Before you create your Meetup group, look around. Are there other groups doing similar things? If so, why would someone join your Meetup group instead of a more established group? If you can create a group around a topic that has a lack, your chances of success are much higher.
Don’t be overly promotional with your Meetup group. Build a community first and foremost and sell products and services second. People can smell a sales pitch coming from a mile away. That’s not to say don’t sell – Just make sure you provide value first.
Finally, promote your Meetup group. Promote it on your list, on your Facebook page and on other community forums. For example, if you run a sailing Meetup, go to sailing forums and let people know there’s an in person Meetup going on.