Video Marketing: Beyond YouTube and Google+ Hangouts
Today, video is no longer something serious marketers ignore. Video is a very powerful form of marketing that you simply must do if you want to be a mover and shaker online. It doesn’t matter what your niche is, video is a very powerful form of marketing that your business cannot afford to do without. If it sounds a little intimidating, don’t worry, it doesn’t have to be. The applications and tools exist that can help you create and market winning videos for any niche.
Why Video is Important
Consider the fact that YouTube.com alone has over 1 billion unique users each and every month and that over 6 billion hours of video are watched each month on YouTube according to YouTube.com statistics. It makes you realize that if you’re not part of the video revolution, you’re missing out, big time. When you consider the fact that YouTube was only created in 2007, and that thousands of Youtube.com channels are making over six figures each year, that’s a really big deal.
YouTube.com is not the only video marketing player in town. With the advent of Google+ Hangouts on Air, you can incorporate YouTube.com video in your on-air presentations, webinars, events, and even have online concerts, cooking shows, and more. The sky is truly the limit on what you can do with video and Google+ Hangouts, especially with the addition of Video Hangouts On Air. The fact is, what you can do with video is unmatched by any other type of content.
1. Video Can be Shared More Easily
Once you post your videos to YouTube.com, Google+, Facebook, Twitter, and on your website, other people can easily embed the video on their websites, and their Facebook pages, and easily share via Twitter and other avenues. You can even post your video as an iTune video podcast. Not to mention the ability to use Instagram, Vine, SocialCam, and VideoLicious to make even more of an impact.
2. Your Audience Can Get to Know You Better
Face it, with a video you’re really out there, and your content can be very expressive because your personality will come out more as you speak than when you write. People cannot interpret tone, inflection, body language and a whole host of other important things with written content. That doesn’t mean you should give up written content, just that as you expand your brand you should consider finding ways to incorporate your personality. What better way than with video?
3. You’ll Stand Out From The Crowd
Even though video is hugely popular, a lot of people shy away from using it. Some estimates suggest only 20 percent of businesses use video in any real way. They get stage fright, and are scared to move forward. If you jump in first, you’ll really stand out, especially if you learn how to use video most effectively within your niche. You should be watching your competitors, and whatever they’re not doing, or doing poorly, to differentiate yourself do it better, do it more, and do it differently.
4. Improve the Power of Testimonials
We all know how important a good testimonial is for business. But, imagine how much more powerful your formerly written testimonials can be if your customers create a short video exclaiming how great your product or service is. People will be able to see the real person behind the testimonial and it’s going to mean so much more than something written by someone they can’t see and hear. Even with a picture next to the words, it can’t beat the power of video to make the viewers feel as if they know the person and can trust the person. It’s honestly the ultimate social proof that you need to get the word out about your business.
5. Most People Use Mobile Devices Now
The fact is, it’s really hard to read a bunch of text on a mobile device, no matter how responsive your websites are. But, watching a quick video is simple. Push play, and it looks just as good on the small screen as it does on the PC. Your customers are much more likely to hear what you have to say with a video than they are to read a text blog post if they use mobile devices. Since mobile is outselling the PC, it’s something to consider.
6. You Don’t Actually Have to Show Your Face
Okay, well, you can if you want to, but you can also create excellent videos using PowerPoint slides, or Keynote slides, along with your voice to get your point across about what you’re trying to convey to your audience. This works especially well for tutorial or how-to videos. You can use other images instead of your face to get your message to your audience using your voice. Your voice carries a lot of important factors and information about you and your personality to your audience that they will appreciate.
7. Video Marketing Is Going To Stay Popular And Likely Get More Popular
The truth is, the online video craze is just starting. As the technology improves and becomes easier, it’s just going to get more popular. Just like television began to outsell newspapers and magazines, video will take over as the main source of communication on the Internet, over text. This is not permission to stop using text, but it is a wakeup call if you’re not using video yet to market your business.