Video Marketing: Beyond YouTube and Google+ Hangouts
8. Video is a Great Way to Tap into New Audiences
The fact is, you can use the same message, in a different format to attract new audiences to your information. The audiences you attract will still be your target audience interested in your niche, but they’ll prefer learning by video than by reading textual blog posts. Everyone has different ways that they like to learn, and different channels they like to learn things in. Some people are more visual, some are tactical and some learn better through sound. With video you can actually tap into all the ways that people learn best.
Creating Amazing Videos is Easier Than You Think
If the technology side of creating videos is scaring you, get over it. The technology is so much simpler than you think it is. Not only has it never been less expensive, it’s more than likely, depending on what type of computer you have, that you already have a lot of the technology you need to create perfectly amazing videos.
1. You Need a Video Camera
You’re going to need a video camera. If all you have right now is your webcam on your computer, that’s good enough to get started. If you want to get fancier, try getting a good HD video camera or improved webcam. If you have an older FlipCam, that’s fine. You can even use your iPhone, believe it or not. You really don’t have to be too picky about cameras. If you want to be super professional, there are many different cameras to choose from, but to get started you can use what you have right now. Don’t over think it.
2. You Need to Learn About Appropriate Lighting
You will need to learn a bit about lighting your videos. Almost more important than your camera is learning about lighting your videos. It will take a bit of practice, but once you figure it out, it’ll be so much easier. You can use incandescent and fluorescent bulbs and work lights from your local hardware store to light your videos. Experiment to see how you prefer to do your videos. The best lighting is full spectrum lighting, which you can buy at any hardware store. Just test out how you look under various lighting and choose what you like best. Test the lighting each time before you start doing the main video.
3. Invest in a Good Quality Microphone
The other thing that is very important is an appropriate microphone. The microphone included with cameras just isn’t good enough to get the right sound quality. You can use your microphone with your headset, but do you really want to be in a video with a headset on? Maybe. If it’s just you, you can also just use the camera’s mic. But, if you want better quality sound, you can get an inexpensive microphone to ensure that you get the right sound. A simple Lavalier External Mic, or the Audio Technica ART-3350, with a Sony wireless WCS-999 system, will work fine for just talking and interviews.
For more than two people, each person needs to have a microphone, you’ll need an adapter to be able to plug in more microphones or you’ll need to use the wireless system. For tutorials, you can get a USB Blue Snowball Desktop USB Mic. When you use microphones outside of your camera mic or microphones that do not plug into your camera, you’ll need to ensure that you have the right video editing software to mix the sound correctly on your finished product. Always do a quick test on audio before spending time making your entire video.
4. Acquire Sufficient Video Editing Software
There are numerous types of video editing software. You probably have some on your computer right now for free. Windows computers come loaded with Windows Live Movie Maker. If it’s not there yet, you can get it free from the Microsoft website with a search. For the Mac, it’s iMovie, which usually comes preloaded on your computer as part of the iLife suite. There are other more professional software products that you can buy eventually, but these can work very well. If you want to invest in more professional software, it’s advisable to learn to use what you have first.
However, some ideas are Adobe Premier Pro, Final Cut Pro, Sony Vegas Pro and Magix Video Pro. Look them up via search on your computer to find out more about any of them and their current prices. In the meantime, get familiar with what you already have free on your computer. If you happen to have a Linux computer and not a PC or an Apple, look up OpenShot.org, it’s amazing and it’s free. Most of these choices include the all important screen-capturing software that you’ll need if you want to do great tutorials.
There is More to Using Video Than YouTube.com
When it comes to marketing your business with video, there is more to YouTube.com, but it is the most popular place to start. Your videos can and should be marketed in multiple places in multiple ways.
- Your Blog — Yes, you should most definitely be putting your videos on your blog. Your blog or website should be the hub from where all content flows. If you don’t have most of your content also on your website where you’re linking to it, then you’re missing out on the entire reason for marketing yourself using video. The point is to get more targeted traffic to your website, right?
- Facebook — With Facebook, you can upload videos easily by choosing Add Videos, and then upload the video you have on your computer prepared in the right format for Facebook, which is mostly all of them. The best, of course, is the MP4 format.
- Google + — Google plus has some amazing features like Google+ Hangouts and Google + Hangouts On Air. You can use Google + to record a video blog, to have a round table discussion on air that others can view where you share your slide shows, Youtube.com videos and more.
- Pinterest — You may or may not realize it, but you can pin more than just images on Pinterest. You can also pin videos. Just go take a look for yourself; look for videos in the categories menu on Pinterest to see all the different videos that have been pinned already.
- Twitter — Many people don’t realize it but you can link to videos and upload videos to Twitter too. You can use apps like TwitVid, or Twiddeo, or Vine.
- Vimeo — You can use Vimeo as well to promote your videos online. If you create super high quality videos, Vimeo pro might be what you need to market your business better. You can even earn cash via Vimeo’s “tip Jar” and sell your work with Vimeo on Demand.
- Justin.tv — You can sign in with a Facebook account to start being able to share your videos and broadcast videos you’ve created. You can also connect to your Twitter account. You can even stream live events through Justin.tv.
Social Video Marketing
We will continue with our project on video marketing in the next posts. I look forward to your comments. Stay tuned.