How to Promote your iTunes Podcast
Once you’ve uploaded your podcast episodes correctly to iTunes, it’s not yet time to breathe that sigh of relief. In fact, your real work is just beginning – promotion.
Promotion is the magic ingredient that ensures some podcasts go viral or are at least wildly successful in their niche. Without it, the chances of people finding your podcast are, frankly, hit-and-miss.
Let’s look at the best (and least time-consuming) ways to promote your Podcast…
- Create Show Notes
You are most likely promoting your episodes on your blog with a separate post per episode. Don’t just stop there, however: Add Show Notes.
Your Show Notes should include:
- The name of your podcast
- Your targeted keywords
- Mention of any current trend you tackle in your podcast
- Some tidbit of information to stir them to insatiable curiosity
Remember, you have the time it takes them to glance over your little blurb to hook them into deciding they have to download your podcast. If you were reading your Show Notes, what would hook you? What would make it impossible for you to resist the podcast, no matter how busy you were?
Buzz Out Loud demonstrates a quick and easy way to add Show Notes to your .MP3 podcast file in this article.
You should also publish your Show Notes directly on your blog: iTunes will actually scan your blog feed looking for tagged .MP3 files.
- JV with other podcasters
One of the best ways to publicize your podcast series – especially if you’re new – is to land guest spots on other podcasts and invite guest speakers to your podcast.
Learn what it takes to be a great guest. Make your host look great to her audience. Keep the pace fast, lively and focused. (And be sure to ask for an on-air plug for your podcast, if you agree to be a guest.)
It works best if you interview experts in your niche who are close but not direct competitors. (For example, a Business Coach might interview a Time Management Coach or a Lifestyle Coach.)
Your whole aim, when offering to guest or choosing guest speakers, should be to enrich the value of your target audience’s niche experience.
Besides, interviewing experts is another way of saying: “Hey, I’m the one who knows who to call in.” You psychologically brand yourself as a peer of the very experts you are interviewing.
It’s a win-win situation all round, if you pick your guest spots (and your guests) with your target audience in mind.
- Build Relationships and Connections at Google Plus Communities
Google Plus Communities provides a little-known place where you can become known as a podcaster, all while making new networking connections and building strong relationships – and picking up valuable tips.
The particular Community is moderated by Daniel Lewis: It’s called Podcasting Technology Resources.
You can ask questions, answer questions – and talk about your podcast (as long as you keep it relevant to the Community’s mission and goal).
And it may be a little-known Community to the average internet marketer and her client – but it currently boasts 806 podcast-loving members; many of whom might make excellent guest speakers… or subscribers.
(Check out other podcasting communities in other social networks, such as the LinkedIn version of the Podcasting Technology Resource Group.)
- Integrate your promotion across all platforms
Make sure each and every platform is thoroughly optimized, with links, buttons, badges and icons to help cross-share with each other. That goes for social networks, blogs, contests and forums alike.
Include sign up forms, subscription buttons and RSS feed widgets too on your sites.
Always be on the look-out for ways to promote – and cross share that promotion.