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Promoting Your iTunes Podcast 3

How to Promote your iTunes Podcast

Once you’ve uploaded your podcast episodes correctly to iTunes, it’s not yet time to breathe that sigh of relief.  In fact, your real work is just beginning – promotion.

Promotion is the magic ingredient that ensures some podcasts go viral or are at least wildly successful in their niche.  Without it, the chances of people finding your podcast are, frankly, hit-and-miss.

Let’s look at the best (and least time-consuming) ways to promote your Podcast…

  1.      Educate your listeners and subscribers

Not everyone knows how easy it is to listen to an iTunes podcast.

Not everyone knows they are free.

Provide easy instructions and links for downloading iTunes.  Let your listeners know the length of your podcasts too.  Many of the most popular podcasts range between 10 to 15 minutes in length:  People will often pause to listen to a 12-minute podcast; whereas they might regretfully pass up on one they’d really like to listen to – because it’s over 30 minutes in length.

10-educate for your podcast

Tell your audience about apps that may help their podcast experience too.  Tell them where to find links they need.  Let them know about anything and everything that:

    • Makes their podcast experience ridiculously easy
    • Makes them want to learn more – from you

10     Submit your Podcasts to other Directories

Don’t just http://johnfwagner.net/wp-admin/admin-ajax.php?post_id=2416&action=grunion_form_builder&TB_iframe=true&id=add_form&width=640&height=412rely 100% on the iTunes store to help people find your podcast:  Submit your feed URL to other podcast directories too.  That way, you won’t miss any segment of your market that has a hate on for Apple, or who can’t access iTunes due to technical incompatibilities.

You can find a good list to begin with at the Podcasting Tools blog.

11-podcast-directories

11.     Submit Press Releases about your Podcast

Some people will tell you that press releases are “dead”.  Nonsense.  The only dead press release is one that isn’t well-written and correctly formatted.

Look at podcast press releases in PRWeb to see how it’s done – and notice you are allowed to upload and use your iTunes miniature cover graphic.

12-prweb for podcast

There are many press release directories around, but don’t waste your time on too many:  Instead, focus on ones like PRWeb that are heavy on reputation; or else find ones that specialize in your niche topic.  (Just search using the keywords “directory” and “[topic or niche name]” in Google.)

12.     Create a provider page

Let’s finish off with one more quick tip from iTunes’ Making a Podcast manual about creating a provider page, once you have a stable of podcasts up and running smoothly…

13-itunes for your podcast

These twelve ideas are by no means the only steps to successful podcast promotion – but they are twelve of the most effective.

Don’t stop there:  Find other promotion methods for your particular niche or industry – and get the word out about your podcast!

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