Top 10 Mistakes To Avoid When Podcasting On iTunes
When podcasting for the iTunes Directory, your success potential is as much about avoiding mistakes as it is about creating great content.
Being aware of these top ten mistakes will help greatly reduce your chances of having your podcast rejected.
- Failing to test your feed prior to upload.
Don’t just test it yourself using Feedvalidator.org; have your trusted test team check it out for you.
And do make sure you real Feedvalidator’s article and specs for their new RSS [profile support on building a Best Practices Profile.
In addition to Feedvalidator.org, use “Subscribe to Podcast” to test it via the File menu, just before you are ready to submit it.
- Including copyrighted material in your content or cover graphic
If you are going to quote copyrighted material in your podcast as more than a short example or review, be sure to contact the author and get permission in writing to use this content.
Quoting snippets of works for review or example usually comes under “Fair Use” within U.S. copyright law – but make sure you are familiar with what “fair use” actually means, in legal terms.
(Pay particular attention to point #4: “The effect of the use upon the potential market for, or value of, the copyrighted work”. If your podcast use is even perceived to diminish the value of the work, or eliminate a potential market, you may find yourself sued.
Be aware also that certain companies and authors more than others make it a principle and habit to sue anyone who even hints at infringing their copyright in a similar manner.)
As for cover graphics, don’t make assumptions there either: Just because a piece of artwork is in a Public Domain clipart collection, there’s no guarantee it is truly Public Domain. It is your responsibility to do your due diligence and make sure the work is truly public domain. About.com has a section that allows you to investigate the correct (and incorrect) use of clip art further in their article, “Copyright_Information_and_Issues”.
Two common misconceptions:
- “You can recreate images from books and current artwork you personally own”
The artist always retains copyright – even if you commissioned a piece – unless that artist signed a “work for hire” contract with you, specifically relinquishing al rights.
You have the right to display the actual book or piece of artwork you own in a physical location: You do not have the right to reproduce any images. (Key word here is “reproduction”.
- “Old books and government photography collections are always public domain”
Not necessarily. It is still your responsibility to check the licensing permissions for any .EDU or .GOV clipart – and you’ll find many of them have specific restrictions or conditions.
As for “old books” and movie posters, it is generally safest to limit your clip art lifting to the 1950s and earlier: Many restrictions can apply to works from the 1960s upward that should be in the public domain, but due to actions of interested parties or specific geographical restrictions – are not.
(Always check copyright restrictions in the artist or writer’s country of origin, as well as your own.)
6. Using/Misusing Apple trademarks
By this, they mean “don’t include any trademarked Apple brand names trademarked Apple names in your cover, title or description”; specifically, including the words (or a graphic representation of the words):
So “10 Podcasting Mistakes” would be an acceptable title: “10 iTunes Podcasting Mistakes” could get your podcast rejected.
Mistakes To Avoid When Podcasting Continues
We will conclude this series in the next post. See you then.
And if you were to submit “The Official iTunes Guide to the 10 Top Podcasting Mistakes”, it definitely would be rejected!