Advertising On Facebook
You probably already use Facebook to connect personally and professionally through posts. But have you thought about advertising on Facebook? The average online advertising campaign reaches only 27% of its anticipated audience. Facebook on the other hand has an average of 91%. And with Facebook hosting over a billion people, your business gets in front of the right people.
In this report, you’ll discover how easy it is to begin advertising on Facebook.
Sign in to your Facebook account. If you don’t have a business page, go ahead and set one up now. At the bottom of your home page, click on the Create Ad icon.
Or from your page, click on the Advertise your page icon on the right side of the screen.
The Ads Create Tool
The easiest way to create an ad campaign is with Facebook’s ads create tool. You can also create sponsored stories that follow your advertising objective.
Begin by choosing your advertising objective.
Go to www.facebook.com/ads/create to choose your advertising objective. You then need to choose your advertising objective.
What is an advertising objective? This is what you want the person to do when they see your ad. Facebook helps you create ads that meet each specific objective.
What objectives can I choose from?
Clicks to website: Use if you want to create ads to encourage people to visit your website.
Website conversions: The ads promote a specific action for people to take on your website. For this one you need to use a conversion-tracking pixel to measure results.
Page post engagement: Create this type of ad to boost your posts and increase likes, comments, shares, etc.
Page likes: This type of ad builds your Facebook audience.
App installs: This ad encourages people to install your app.
App engagement: Create this ad to get more activity on your app.
Offer claims: Use this type to promote offers you create. The offer needs to be created on Facebook.
Event responses: This one promotes your event.
You should have your objective clearly in mind before starting your ad.
Create your ad
Begin by choosing the image and writing the text for it. You can see a preview of your ad on the right side.
Choose images for your ad. You can use up to 6 images to create several ads in your campaign. These are at no cost. The more images you choose gives Facebook the option to test different ones to figure out which one is delivering best for your objective.
Selecting an image:
Select which images you want. You can Upload Images to use images from your desktop by clicking on the upload image button or Select Images from Library to use images from your Page photos or previous ads. These might already be populated in your select images pane if you have previously created an ad.
Use the Reposition button to change how images appear in your ad.
The recommended image size to appear in the News Feed is 600 pixels x 225 pixels. The best size for uploading is 1200 x 627 pixels.
The image should not include more than 20% text within the image