Top 10 Ways To Drive Traffic To Your Website from Social Media
When you realize that the entire point of social media is to drive traffic to your website, which should be the center of your online marketing world, you start to use social media correctly. Social media is not supposed to be the destination of your followers. No, social media should only be the beginning of a long relationship that involves sharing, interacting, learning, and engaging.
Use social media to remind followers to visit your website for more information, products and services. Use social media as a way to listen to what your audience wants. Use social media as the method by which you become an important industry expert from whom your audience seeks information. The following tips are used by industry experts, large organizations and businesses alike to drive traffic from social media to their websites. No need to reinvent the wheel, these ten tips work.
1) Become a Thought Leader
It may seem strange that the more popular you can become off the Internet, the more popular you will be on the Internet and the more people will connect with you, follow you, and then go to your website. Spread yourself around, write for other popular blogs, magazines, and newsletters then cross promote. Accept speaking engagements outside of the Internet but record them, and put them on YouTube.com, embed the recordings or links on your site, and share via social media. Write a book, and use that as your calling card.
2) Create an Interactive Community
People love to talk to each other about issues that affect them. If you really want to offer a huge benefit to your customers and potential customers, form a community around them. Create a message board that is interactive and generates a lot of visitor activity and participation. Promote the board, which will promote your website – thus garnering not only more traffic the first time you promote the forum, but if it’s active people will also come back again and again.
3) Don’t Forget SEO
Search engine optimization is a very important component in any online marketing strategy. Optimize for social media by including the right keywords, the right metadata, and including information about images, content, and more, so that you can be found. Remember to focus on both on-page and off-page SEO for best results.
4) Engage on Social Media
You can’t just open a social media account, fill out a profile, start blasting updates and expect any results. Well, at least not the results you want. You need to start with a plan, understand your goals, choose your tactics, and then seek to engage with others on social media to ensure that your plans happen and your goals are met.
5) Listen to the Buzz
A really great way to use social media is to use it to listen to the buzz about your business. But don’t just listen. When you find something about your industry or product in general, or your business in particular, ensure that you respond with the right answers, links, and information so that you can get your message out to participants. If you don’t find any buzz, create it. Make your own groups, start your own discussions, and share, share, share.Traffic To Your Website From Social Media Continues
We will conclude this posting in the next post, so stay tuned for more information.