Top 10 Tips For Engaging Your Audience In Social Media
One of the best things about online marketing is the advent of social media. Social media lets you promote your content, expand awareness of your brand, and engage easily with your customers and potential customers. But you can’t just send blind updates without doing just a bit more to ensure that your audience wants to engage with you. Getting your audience to respond to your calls to action is all about engagement. After all, social media is supposed to be social, right?
1. Update Your About Pages & Social Media Profiles
First things first – start updating your “About” pages on your websites, and all your social media profiles. You want there to be no mistake what your brand stands for, and who you are. In addition, every change you make is a chance to cross-promote on other social media. Your About pages, Contact pages and Social Media profiles are great places to cross promote.
2. Provide a Blurb of What’s to Come When Promoting Content
When you share any content, whether yours or someone else’s, always provide a little blurb to help pique interest and make your audience curious. For instance, if you’re sharing a Top 10 Tips for Engaging Your Audience in Social Media article, you might say something like “Pay special attention to tip number 2” in your promotions. This will make your audience want to click through to read the blog post or article. In addition, ask them “What’s your favorite tip? Come back and share here in the comments.”
3. Use Multiple Types & Forms of Content to Keep Your Audience’s Interest
Don’t only share one type or form of content. There are so many forms of content to choose from, such as images, text, eBooks, articles, blog posts, infographics, memes, videos and so forth. There are also many types of content (such as evergreen content) that will be current for a long time, and then there is newsworthy timely content that you will want to share as soon as it occurs. Keep your audience interested by being exciting and different.
4. Never Forget Your Call To Action (CTA)
When you share anything on social media, always remember to put a CTA. It’s also important to vary the CTA. For instance, sometimes you might say, “share this with your friends” another time you might say “comment if you disagree, like if you agree” or you might say “buy now” as your CTA. Whatever you choose as your CTA, don’t overwhelm your audience with too many choices. But always include one, and make it different than the last time.
5. Show Off Your Personality (Let Your Helpers Do So Too)
Consumers want to feel as if they’re engaging with real people. Since you’re a real person that should be easy. But, we often get so tied up with automation (which is wonderful and useful) that we forget to engage with people. If you outsource to anyone who is handling your social media, they don’t need to act like robots. Let them show their personality too. Keep your business’s mission statement handy not only for yourself but for those who represent your brand. As long as you stay on message, it’s okay to let your personality show through.
Engage Your Audience In Soccial Media Continues
How to engage your audience in social media, is not very trickey it just takes time and effort. We will continue in our next post. See you soon.