Top 10 Tips for Growing Your Social Media Following
As you know, having plenty of followers on social media is an important indicator of your influence. It’s a good way to get the social proof you need to sell your products, services and ideas. But you don’t want just any followers – you want a lot of targeted followers who are willing to engage with you and answer your calls to action (CTA). After all, the entire point of having followers is to encourage more people to buy your products and services.
6. Link To Your Social Media
Whenever you can link to your social media through webinar thank you pages, whitepapers, eBooks, guides, blogs, you should. In addition, ensure that you cross-promote other social media accounts by promoting your Facebook on Twitter, your Twitter on Facebook, and so forth. By cross-prompting social media accounts you make it super easy for your audience to find you, connect with you and engage with you. The more you engage with people, the more followers you’ll get.
7. Don’t Forget Your CTAs
Other than creating relevant, unique and frequent content, it’s important to remember to always include a call to action (CTA). Whether that is to “Like” me, “Follow” me, “Answer” me, and so forth, it doesn’t matter. But, what does matters is that you include the CTA in all your emails, thank you pages, blog posts, eBooks, eReports, and more. Every time you communicate with your audience you have a chance to get them to act. Don’t pass them up.
8. Encourage Membership
People like to feel as if they belong to a group and that they are somehow special and exclusive. One way to do this is to create content that only followers can access. You can do this in a number of ways, such as requiring a sign in to see all of your content. Give some away free, just enough to pique their interest enough that your audience wants more, then require that they sign in. Or you can let them read all the content but not comment without signing in with one of their social media accounts. By creating content only members can see and/or participate in, you’ll encourage membership.
9. Encourage Fans and Followers to Invite Others
Ask your current fans to invite others, and incentivize them to do so by offering prizes or other encouragement. Another way to encourage your current fans and followers to invite others is to have campaigns such as asking your customers to make videos or memes about what they love about your product or service and share it with their friends, family, followers and connections, as well as tag you in the process.
10. Engage With Others
Social media is nothing if not a place to interact and engage with others. On every social media account it is imperative that you engage directly with those who speak to you and to actively respond to questions and provide answers to those who ask. In addition, it’s important to comment on and interact with people on their own social media accounts too. Engagement is an essential component in making social media work for you and attracting more followers.
Growing Your Social Media Following Conclusion
Understanding that social media is an imperative in online marketing today, and that the entire point of social media is to get more audience members (as well as to encourage your audience members to answer your calls to action) is your first step to making social media work for you. Following these top ten tips for growing your social media following will work every single time.