Reasons To Use Facebook For Business
Both Facebook and Mashable put monthly Facebook visitors at 1 billion, from December 2012 to February 2013.
Visitors spend an average of 28.8 minutes per day within Facebook’s portals, hanging out with friends and acquaintances, and looking for entertainment or news. Its daily reach is an enormous 43%, with use and popularity still on the rise.
3. Facebook has Pages
Facebook also allows you to create dedicated Pages for your business or any of its products. If you run a Virtual Assistant business called “VAs-R-Us” you can have a business page for VAs-R-Us. If you write a book, you can create an Author page for that book and any others you write. And Facebook itself allows you to create as many pages as you like.
But here’s the part nobody tells you: If you forget that Facebook is, above all, social – if you are too hard-sell on your Facebook Page – you will find your audience tuning out to what they feel is endless promoting. Your Page has to have value. Share needed tips, news and knowledge. Include dazzling or touching graphics or videos. Entertain, captivate and capture.
And above all, interact and exchange… opinions, news, life.
To fulfill these conditions, always to make the Page about your target audience – their needs, interests, feedback, comments and opinions – not about your need to sell 5,000 units by Friday.
4. Facebook Pages Make Your Business Feel Real
A Facebook Business Page can give identity to intangible entities like businesses or services. You can brand anything through them: Your signature product, your business’ “voice”, your business culture – even yourself.
The psychology behind it is simplicity itself: “She has an author’s page, therefore she is an author.”
Seeing it in print makes it feel real to your viewer. People quickly begin to identify you as an author on a sub-conscious level, as well as consciously.
Your book then becomes, psychologically-speaking, a “real book”.
And people will begin to recommend your book – even when they haven’t read it themselves.
5. Facebook Pages are versatile.
You can do all sorts of things to help enhance your business branding. You can customize the Cover background, insert your Profile Photo, write a powerful “About Me” blurb. (That’s just for starters.)
Facebook Pages integrate with other social networks, via apps. You can add Facebook apps – and then make those apps appear as a menu choice by creating custom 111 pixel X 74 pixel tabs for your apps.
For example, here’s an easy way to install the Pinterest tab on your Facebook Page – just visit Woobox and click on the “Install Pinterest Tab” button.
This is what a Facebook App Tab looks like…
From your Facebook Page, you can also:
- Run contests
- Feature quizzes, surveys and polls
- Feature your website URL in your “About Me” section
- Gather “Likes”
- Claim and operate under your vanity URL, making it easy for your Page – and business – to show up in Facebook search results
- Install custom app covers to your tabs, showing anything you like
- Run sponsored posts
- Watch people share your posts (and sponsored posts) – unsolicited!
And that’s just a taste of Facebook Page power!
If you’d like to create a Facebook Page for your business, start with Facebook’s Build Your Page section.