Everything Concerning Social Media

Extending Your Facebook Reach

How to Improve Your Facebook Reach

Introduction

Did you know that there are 1,310,000,000 users on Facebook every month? (Source: http://files.shareholder.com/downloads/AMDA-NJ5DZ/2301311196x0xS1326801-13-3/1326801/1326801-13-3.pdf) And there are 50 million different Facebook Pages, with half of those being small business Pages. (Source: http://expandedramblings.com/index.php/facebook-page-statistics/#.U0icVvldV7s) With so many people and businesses socializing on Facebook, how do you know your posts will get seen by users?

The goal of every Page on Facebook is to have everyone see every post they make. But the sad fact is that people only read a certain amount of their newsfeed each day, and the competition for space in the newsfeed is becoming limited.

The days of getting free 1-handReach on Facebook just might be numbered. It’s been in the news for months now: Facebook’s newsfeed has had a new algorithm applied that directly affects the organic Reach of your Pages.

With all the changes you may be seeing a decline in the number of people who actually view your posts. For example, if you have 1,000 fans, it’s likely only 10 to 12 of them are actually seeing your Page posts.

Small business owners are having trouble reaching all their fans with each of their updates. There are some ways you can make sure your posts and updates are reaching as many of your fans as possible.

Don’t despair. There are ways to improve your reach, many of which don’t involve paid advertising. In this report, we’ll look at what Facebook Reach is, how it’s changed over the last few years and ways you can improve your Reach.

How do I Find My Reach Analytics?

Your Reach analytics can be found in Facebook’s Insights on your Facebook Page. It can give you a clear idea of who your fans are and when they are online. The Insights can tell you where they are located, their age and what other Pages they like. It gives you a look at both organic and paid Reach.

Go to the Admin Page of your Facebook Page.

Click on Insights. This gives you an overview of your analytics.

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Click on the Reach tab for a more detailed look at your analytics.

Page Insights gives you pertinent information on how your audience engages with your posts. The post types section lets you see the kinds of posts that have the highest Reach or engagement. You can use this information to create more of these kinds of posts that your audience wants to see.

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What is Facebook Reach

Before we look at how Facebook’s Reach has changed, and how you can improve your Reach, you need to know how Facebook’s algorithm works. The algorithm used by Facebook determines where and what posts appear in a user’s newsfeed.

Basically, Facebook Reach is the number of unique people who see your content. Reach affects every metric including likes, comments, feedback and clicks. There are different kinds of Reach as well. They include post, page, organic, viral and paid Reach.

Post Reach is the number of users who saw a specific post in their own news feed.

Page Reach is the number of users who see any of your post content for a specific period of time; such as daily, weekly or monthly.

Post and Page Reach are then broken down further into the subcategories of organic and paid Reach.

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Organic Reach is what Facebook gives you freely. It is the number of unique people who see updates from you in your news feed or on your Page. It includes the people who saw it via a friend who shared it, liked it, commented on it or responded in some way. Organic Reach includes viral Reach; which is the number of users who see your posts after someone else talked about it.

Paid Reach is the number of users who saw your post through an ad – it’s when you paid to promote your post. Your Reach will be higher since you have paid to have others see your posts.

Reach is different from impressions, the previous metric that Facebook used. Impressions counted the number of times your post was shown in a browser. Reach measures unique visitors instead. In the case of Reach it means the post actually showed up in their news feed.

Facebook Reach has changed over time. It is measured through their algorithm on the number of unique people who see your content. Recently, many small business owners have seen their Page’s Reach decline by almost half.

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