Create Your Own Money-Making Podcast
Have you thought about adding podcasting to your business? Does the idea of sharing your knowledge through an Internet radio show sound like something you would love doing?
Podcasting has been around for a while but has grown rapidly in recent years. Having said that, podcasting is still a relatively unsaturated arena compared to blogs.
Many people, including celebrities and everyday normal people have achieved and can achieve great success in the world of podcasting. Podcasts allow you to position yourself uniquely in your niche.
Most people have listened to at least one podcast, while millions subscribe to one or more podcasts weekly, especially if they are free. By delivering your content free, you gain a loyal group of returning listeners as well as earn business and revenue from advertising sales.
Creating a loyal listening base comes from providing valuable content first, before attempting to sell.
A podcast is a great addition to your business that gives people the flexibility of hearing your information from anywhere, including on their mobile devices.
Starting a podcast that earns you income involves more than just speaking into a microphone and recording your message, though. You need to take a few steps first. You need to begin by creating a plan for your podcast. You’ll then need to find guests and learn how to promote your podcast. You need to learn the different ways you can earn revenue with your podcast as well.
This report gives you the steps to get started, the tools you need to use and promotion ideas, as well as how to get guests.
Let’s get started.
We’re going to assume you already have an idea of what your basic subject will be. If not, you’ll need to spend some time researching before you begin creating a plan for your podcast.
The first thing you want to do is to decide on what format you want to use. The format is the order or sequence in which the production elements of your show will go. For instance, will you be answering listener calls during the show or after? Do you want to do an introduction to the show and a farewell statement? Will you give the listeners a teaser of what’s happening on the next show?
The best way to help you figure out how to arrange your content is to ask yourself some basic questions:
1. Who is your audience? Who do you want to communicate with? What are their interests and needs?
2. Will you be incorporating email messages and voicemail or will you be taking live calls?
3. What material or topics will your be talking about? Make a list of possible subjects your listeners want to or need to know about.
4. How long will your podcast be? Podcasts can be anywhere from fifteen to forty-five minutes long. Determine whether your audience is better suited for short blasts of information or if they need long in-depth exploration on the subject.
5. How often will you have new podcasts? This will ultimately be determined by how long your podcasts are. It takes time to produce a podcast. You don’t want your podcasts to die off because you can’t find the time to continue making them.
6. How much time do you have to devote to creating your podcasting shows? Choose a format that allows you to make regular updates easily. Long shows take a long time to produce. Shows with complex music mixes or editing will take longer to produce as well. If your podcast is mostly speaking, it will be faster to produce. Which brings us to the next question…
7. Are you adding music? Record companies, musicians and other artists make their money from copyrights of their work. Be sure to get permission to use their work. Other options include Podsafe music, independent musicians, making your own music recordings, or public domain works.
Note: Podsafe, according to Wikipedia, is a term created in the podcasting community to refer to any work which, through its licensing, specifically allows the use of the work in podcasting, regardless of restrictions the same work might have in other realms.
9. Would you listen to it yourself? Is the content or segments something that would hold your interest?
10. How much preparation will you do for each show? How detailed will your show notes need to be? Will everything be off the cuff or will it be scripted? Or will it be somewhere in the middle with notes to keep you on track?
Creating a plan for your podcast will get you started out right. It helps you determine your audience and what their needs and wants are. A plan helps you decide the length of your podcast and what elements you are going to add such as music and question & answer time. Now that you know your format, the next thing is to get your tools together.