Content: The Core of SEO & Social Media Integration
SEO and Social Media have a huge love affair with content. Your content strategy is the place to start your social media and SEO integration. To use SEO and Social Media effectively you need an overall content strategy.
No matter what you’re creating the content for, your website, blog or social media, it’s important to understand the part that content, images and interaction play in making your content more effective.
All content needs to:
• Reach Your Audience — If you don’t know where your audience is, you could be wasting your time. Not every audience is using Twitter, or Pinterest, do your due diligence to be sure that your audience is on the social media platform that you plan to use for social media marketing purposes.
• Provide Value — The content you create answers the questions your audience has, provides tips and tricks, and how to information that is valuable to your audience. The content you create needs to be something your audience would gladly pay for if you were to set a charge. If it’s not valuable enough to pay for, your audience isn’t going to want to read it.
• Have a CTA — If your audience doesn’t know what to do after viewing your content, you’ve failed. You must incorporate a call to action in every piece of content whether it’s to buy, share, use or comment, it’s imperative that your audience is sure what you want them to do.
Your content can be a combination of all of the following:
• Blog Posts
• Content Curation
• Polls & Surveys
• Product Reviews
• Tip Sheets
• White Papers
It’s important that you repurpose content and plan for using different content formats for different platforms. The main piece of content from which all derivatives come, should be placed on your main website or blog. Your social media accounts should point viewers to your website which is the main source of all the information about your business, products, and / or services.
First, you have to create material for that event. That material is content. You may have a slide show presentation, a video demonstration, plus handouts.
Second, weeks before the event, you will extract and broadcast small bits of the information that you created for the event on all your social media accounts. This pre-event information will be pointing them to your blog or website with even more information about the event, and a sales page allowing them to sign up for the event.
Third, you’ll also blog about the event, and talk about the event everywhere you go on the net getting all the information you use from the main content you created for the event always linking back to your website for more information.
After the event you might post your presentation on slideshare.com, post parts of the recorded event on YouTube.com, and then you’ll link to those things from your social media accounts and blog posts. You don’t give away the whole box of cookies in your pre-event and post-event content. Instead, you give away just enough, one sample cookie, to get them excited and interested. But you use the content over and over again to propagate more viewers, more newsletter sign ups, more followers, more likes, and more connections. When you look at it from start to finish you can see clearly how all the elements of SEO and social media combine to make very a powerful impact on your business.