Creative Visual Marketing
Anytime you have the chance to include images in your marketing − whether it’s your social media profile, your website, your blog, or an advertisement, it’s important to give a lot of thought to every image and all the visual cues that you put on your marketing material.
Whether it’s a banner on top of your blog or a logo for your business card, each image speaks to your audience and tells them part of your story.
Marketing is all about communicating a precise message to a specific audience. With the advanced tools available today online, you don’t even need to be a graphic designer to make very effective images to help complete your marketing story.
To be successful at creative visual marketing it’s important to understand what it means, how it works, and the tools that you need to make it work.
What Is Visual Marketing?
Due to the fact that people are so visually oriented − in fact 90 percent of the information a person receives is said to be visually oriented − visual marketing allows you to use design elements, graphics, photographs and videos to tell the story of your brand. The visual cues you use to tell that story will help make your brand more memorable to everyone who views the information.
Using visual cues to help tell your story will attract the people in your audience who are interested in the topic but who don’t want to read a long text-based story. They say a picture is worth a thousand words. If this is the case, the graphic images you show will enable you to tell your audience a thousand words of information with just a simple glance from them.
Plus, when you use graphics, photos, and/or video with your text information, blog posts, and sales pages, you make it easier and more likely that others will share the information via social media such as Twitter, Facebook and Pinterest. In addition, it makes it easier for the search engines to locate the information due to the tags you place with the images.
Images such as infographics are read more often than text-only information such as blog posts that deliver the same information and data. Some marketers estimate that infographics and images are read more than 30 times as much as text-only information. This is quite a difference when you want many to receive and digest the information you are distributing. Using all the visually creative marketing material that you can craft will help you get information out to more people, because they will be more likely to share something that is great to look at.
There are many types of visual marketing that you can choose from such as:
Premiums (tote bags, cups, shirts)
Social networking campaigns
Depending on the marketing channel you’re using, you’ll use one or more of these visual marketing tactics. If you can figure out a way to add visual interest to every marketing campaign, you’ll experience more success and reach your goals faster than if you don’t.