Standing Out Visually When Marketing
Choosing the right images can make your content and marketing stand out better than plain textual content. You can use creative copy, gorgeous typography and graphical images that bring your content to life, and draw the eye through the copy quickly.
• White Space – When you create anything graphical and textual it’s imperative to include plenty of white space by using bullets, spacing, and the right fonts. Choose images wisely and for a reason. Every word and every image should have a “why” for being in your marketing material.
• Color – It might take a little research into your target audience to figure out which colors will get the most positive reaction. You may want to cause emotions to come forth in your audience that only color can elicit. But, every audience is different so it’ll take some research, understanding and testing to pick the right colors.
• Contrast – The more ways that you can make your call to action stand out from the rest of the copy and images, the better. By using contrast such as black/white, white/gray, or other colors that contrast but do not cause your audience’s retinas to burn, you can create the view you want to attract your audience’s eyes where you want them.
• Surprise – Most people today are practically blind to advertisements, and anything that wants to sell them something. The way to overcome this ad blindness is to use visuals to surprise the viewer. Change the fonts; make the CTA stand out such that your audience cannot miss it.
• Encapsulation – Use robust, vibrant shapes to highlight your call to action or anything you want to draw interest to. Put your call to action inside a highlighted, outlined box, or other form that will enclose it to draw attention to it.
• Arrows – Using directional cues will also help draw the reader’s eye toward the information that you want them to see. Anytime you want your reader to imagine the future or some destination in the future, for example, you could show a picture of a road that will take them on a trip.
Use your imagination when using images to get more visual with your marketing efforts, but also use well-known visual cues that help your reader get to the mindset that you want. As you study your audience, you’ll come to know what types of visual cues will work best with them.