Making Visual Marketing Elements Work Better
When seeking to use more visual marketing it’s important to know what works and what doesn’t work. You may have to try different strategies to get the results you want, but you can get ahead of the game with these visual marketing tips.
• Add Alt Tags to All Images – When you add an image to your website, sales pages, or anywhere online, you should be able to add ‘alt’ tags to the image. While most people cannot see the tag, which is a description of the image, search engines and people who use screen readers such as blind people can read the description and get an idea of what is included on the image. You can make the alt tag as long as you need to so that screen readers and search engines can understand what is included in the content.
• Understand Copyright Laws – The thing to understand about copyright is that the creator of any image doesn’t have to physically tell you that their image is copyrighted. The creator has the right to tell you whether you can use the images or not and how you can use them. It’s important to be clear that even if you purchase an image it doesn’t mean you own all rights to it. Read the fine print; understand how the laws work. This is a great post about image copyrights on Social Media Examiner.
• Know Where to Find Images – There are many places you can get images that are both paid and free. The important thing is to read the rules and understand the copyright that the site gives you and follow it. Sites like, Pixabay.com, Death to the Stock Photo, Unsplash.com, Gratisography.com, and morgueFile.com offer free images for limited use. You can get paid images for more uses from sites like Stockfresh.com, iStockphoto.com and Dreamstime.com.
• Choose Relevant Images – When you pick or create images to represent the story and information you’re trying to get across to your audience, it’s imperative to choose images that are relevant to the content that you’re writing. If the image disconnects from the message it will simply be a distraction. If the image helps move the story forward, there will be more understanding of the message.
• Use the Right Tools – When you create images they need to be the right aspect ratio, size, pixels, and properly compressed. If you create images with the wrong tools, such as in Word for example, they will not appear attractive online because the pixels will be wrong and the type of image will be wrong. Use free tools like GIMP.org, Canva.com, and Pixlr.com, or you can get a membership with Adobe Creative Cloud, to take advantage of many programs that will help you create the right type of images for the right visual marketing project.
• Include Interesting Fonts – Be careful about the fonts you choose; ensure that they are highly readable on your graphics. There are places you can acquire new fonts such as Dafont.com which can be used on many different operating systems. You can also get fonts from Google Fonts which can be used without any worry about issues.
• Match Colors Perfectly – There are a number of tools that you can use to ensure that your colors match. You can use Adobe’s Color Tool, the color pixel picker or this color lover’s palette chooser. Or upload an image and get matching colors generated with this color palette generator. You might want to read about the psychology of color in relation to your target audience to ensure that you pick the right colors and not just colors that you personally like.
Ensuring that you get the most out of every image that you choose is important. 90 percent of the information most people get come through visual cues. You want to be sure your audience is getting the right information from the images that you pick.