Brand Your Social Media Accounts With The Same Persona
You want to carry your band across all of your social media profiles. They don’t have to be identical, but they should be related and not contradict one another. Use similar logos, fonts, colors, backgrounds and profile information across all accounts but specific to each account.
For instance, LinkedIn.com is much more formal than Facebook, so you want a more professional head-shot. You would also want to share only the most specific content and information there. With Facebook you can get a little more personal and be less formal. So, the first rule is to remember where you are, but the second rule is to remember the persona.
Develop Trust with Your Followers and Connections
Building a brand is about more than logos, colors, and mission statements; it’s also about the actions that you take over time. Within each description of the social media account there should be space to tell your viewers what to expect from you. Whatever you tell them, stick to it. You want to show them that you follow through with what you say.
Avoid bombarding your connections or followers with sales messages, or worse, out of context shares that make no sense to the audience. Do share posts that are informative and engaging though. You want to encourage shares, and discussion.
Keep the Same Voice Through Out All Social Media Interactions
This can be difficult for a large company, but for a small business it’s not as hard. Usually, in the small business case only one person is creating social media content and messaging, so it’s easy to keep the voice the same. The person creating social media messages needs to understand the business inside and out, including having a deep knowledge of the audience the products or services and the image the company wants to project to the world. This doesn’t mean you can’t hire people to help with social media campaigns but the messages need to be planned out and the voice needs to be understood so that the audience isn’t confused.
Share and Spread the Word Often
Know who you are, what your business stands for, and who you want to friend you, follow you and connect with you on social media. Then, spread the word. Use #hashtags, Google communities, LinkedIn groups, and more to communicate with your audience to increase your credibility and spread brand awareness. By sharing and communicating with your audience you’ll soon become the expert and influencer regarding your particular niche
Create a FAQ
You might not realize it, but once your social media takes off, you’ll get the same questions asked over and over again, but unlike your website where you can place a simple FAQ for readers to look at, you’ll need to have live answers on social media. So, create an FAQ with easy to cut and paste answers. On some social media like Facebook, you can create documents that you can point people to, but for the most part you’ll need to answer the same questions time and again, a pre-written FAQ will help you do it faster and be more consistent