Develop a Social Media Marketing Calendar
Based on your goals, and time line it’s important to now create a social media marketing calendar. You’ll need a separate calendar for each social media you plan to use for your social media marketing campaign. If you’ve planned to just focus on one or two, that’s fine, but create a separate calendar for each one.
You can use a tool like Google Calendar to create a separate calendar for each social media account, but that you can integrate together so that you can see a clear outline of everything needed to be done across all accounts. Plus, it’s easy to just look at one social media account at a time to see what to do without a cluttered calendar.
Start with due dates. In your calendar start with a due date and work backwards towards today with action items to complete on any given day to work toward your goals. If you’ve determined you need to create 20 blog posts a month about a specific topic, you can do it one of two ways. You can arrange to create all 20 blog posts at once by a qualified writer, and then schedule them for delivery, or you can do them yourself.
But, you’ll need to write down the titles, keywords, and subject matter either way so that you can stay on course with your blog posts. Using the Google Calendar to put notes into each date is a very useful way to make use of the technology. You’ll be able to look at any given day, and then just do what it says to do on that day. You’ll have all the information at your fingertips.
Identify holidays & special days. While you’re in the calendar you can easily identity holidays and other special days where you won’t be working. This is a good way to better keep track of your work schedule than just playing it by ear. Plus, you’ll be able to ensure that your content that you’ll be delivering near that holiday or other special days is relevant. You can give each holiday a special theme and make sure that your content matches the mood of your audience.
Your marketing calendar is as good of a place as any to delegate work. If you have a Virtual Assistant or other people who work with you, you can invite them to the calendar, and assign them a special color code so that they know that is what they are supposed to do. You can also use a project management system like Basecamp.com to help you manage other people on projects by uploading to-do lists and more.
Use Technology Fully
WordPress offers many options that help you make publishing content easy. For instance, you can schedule posts, integrate automatic updates with various social media accounts, and more. Using technology fully will give you more time to devote elsewhere. However, don’t automate so much that you forget the most important aspect of social media is the fact that it’s social. For instance, automate sharing, but still go in and make comments on your own. Automate scheduled posts but check for comments regularly.
A social media marketing calendar will help you control your activities better. Calendars are all part of planning, and planning helps you get to your destination. You wouldn’t take a trip across the country without a map or GPS, don’t try to embark on social media marketing without a plan either. A plan will make you more successful, save time, and help guide you.
Create Your Social Media Marketing Campaigns
Just like with any other marketing campaign you’ll identify your target audience, know where to reach them, as well as develop your message and information that you share based on your goals. You’ll have more than one campaign based on your goals. Perhaps your goal is to “Increase sales by 20 percent of xyz product by the end of the 4th quarter.”
You’ll need to identify the tactics you’ll use to increase sales such as getting more newsletter sign ups, more likes on Facebook, more Twitter followers, and perhaps more engagement on Pinterest. Your campaign will consist of getting more sign ups, or likes, or follows, then in addition, what you’ll do with those likes, followers, and sign ups.
Do Your Due Diligence
Then you’ll create a separate campaign for each of the parts of the goal. You might determine, based on statistical analysis of your current sales and resources that a way to increase sales by 20 percent is to increase newsletter subscribers by 100 percent. If that’s the case, then you need to create a campaign to increase newsletter subscribers.
Choose Your Methods
You can do this in a variety of ways from online advertising, to an intense content marketing plan using just content and social media. Identify how you’ll do it, and then write down the steps to do it into your marketing calendar creating a separate campaign for each part of a goal.