Top 10 Ways To Grow Your Mailing List Through Social Media (continued)
6. Track your Signups
Once you’ve made these changes, make sure you track your signups! Having your signup bottons, boxes and text links go to different incentives – all requiring people to sign up – can tell you which ones capture the most attention.
Track and test your signups. Points to watch for:
• Do you get more signups from anchor text links, web forms or buttons?
• Do you get more signups after a blog post? After a social media post?
• Do you get more signups with each new signup element you add? Or less?
And if you do install a popup window, choose one that offers analytics. Speaking of which…
7. Consider installing a Popup Window
While everyone claims they hate popups, multiple studies and stats sites do show they work.
It’s important to install a reliable popup app that won’t do anything illegal. Popup Domination is a good one: It’s easy to use, offers multiple popup designs – and analytics – and is compatible with all major
Autoresponders, including Aweber and GetResponse.
Popup Domination cost $77 at time of writing, so be sure to measure the cost against your projected ROI.
8. Use clickable graphic “Hot Spots”
If you know HTML, it’s easy to turn any part of your header graphic and all your photos into “Hot Spot” linka. This is a great technique that often nets you more visually-oriented subscribers. (You’ll know them because they chronically click on header graphics and photos to see if they are links.)
If you are creating your own graphics with Adobe Elements or Photoshop (or even free graphics-editing programs like Gimp), you can easily add a button or banner graphic into your header, to make your Hot Spot or hyper-linked graphic stand out even more.
If you don’t know how to place clickable Hot Spots on graphics, there are plenty of articles like this one to show you how to:
If that looks too complex, just make your entire header graphic or interior graphics clickable. Just add “href” links around the HTML for each photo.
<img src=“your photo.jpg” width=“450” height=“500” alt=“your photo description”>
<a href=“yoursignuppagefilename.htm”><img src=“yourphotoname.jpg” width=“450”
height=“500” alt=“your photo description”></a>
After you’ve sent someone from your social media post or Page to your site, having clickable graphics at the landing destination – or clickable areas within your graphics – provides yet another way to capture an email sign-up.
9. Send Valuable Stuff Regularly
If your readers know that you offer quality content on a regular basis, they’re more likely to subscribe. Make your newsletter or sign up offer as attractive as possible.
This can be as complex as a downloadable .PDF (which you can later archive on your site for subscribers only)… or as simple as a short, text-based email. You can even offer worksheets, videos, interactive quizzes or anything your readers would like. Just make sure it has value and that you do it regularly. Infrequent and sporadic emails interfere with the relationship you’re trying to build with your subscribers.
10. Add a sign up form to your Facebook Business Page.
If you’re an Aweber user, relax – they offer a Facebook Page sign up app too.
You’ve just read ten top ways to optimize your email sign ups and grow your list. Plan a new campaign right now and put these tips to work!