Top 10 Ways to Share and Get Shared Through Social Media (continued)
6. Be the question to the answer “I must find out what this is about…”
It’s no secret you should mix and match your posts, tweets and feeds. One type of post you can try on occasion (especially if your post name is so long, you’ve had to use an URL shortener) is the “teaser” post.
That’s where you make a comment that is deliberately obscure – but irresistibly curiosity-arousing.
Here, actress Emma Watson does it to drive people to a photo, but you can easily apply the same technique on any social network to drive your fellow social networkers to one of your blog posts.Just make sure that the post on the other end really delivers a “WOW” factor!
7. Join Active LinkedIn Groups and share your post URLs.
Not only will you make new contacts and expand your reach when you join a LinkedIn Group, you can include direct links to your blog – as long as what’s on the other end will interest them irresistibly. (For example, answering a question on how to do something with a link to your blog post that shares the answer.)
Don’t overuse this tactic. Only pull it out of your hat when it really is the perfect solution for the questioner.
Questions and statements that particularly lend themselves to this tactic:
• “Where can I find…?”
• “Can anyone tell me how to…?”
• “There seems to be little information on…”
• “How do you…?”
• “What if…”
If a Group’s culture allows it (i.e. there’s a precedent), you can also simply share the URL to any post you know the group would be passionately interested in reading.Just be sure you’re saying something original, fascinating – and helpful.
P. S. Don’t join too many Groups – that’s like having fifteen children and finding enough hours in the day to spend quality time with each one: It just logically can’t be done!
Most experts cite 3-5 as ideal.
8. Find relevant conversations and jump in.
This doesn’t mean “belong to 100 Facebook Groups”. Au contraire, it means be selective and put daily effort into finding conversations you can genuinely contribute to and enjoy participating in.
Your passion and engagement is something you can’t fake. Well, you can… but results will be so much stronger if you “walk the walk”. When you tap into a conversation you care about, your responses are less likely to come off as preachy, dull or forced. And, what is more, you are becoming part of a community – and communities are what social networks are all about.
Being part of a community adds to the social proof of anything you say… and any links you share. People get to know your face and name. That adds to the likelihood that they will click and share on your blog post links.
And if you’re part of an active, closed social network community, such as a Group, this goes double.
9. Share when your primary audience is online.
The first post about any topic – particularly blog links – is typically the one that will gather the most click-throughs and shares, so post it while your prime audience is online. That way, you will be at hand to read and respond to comments – and thank people for sharing.
Many people say you should never automate your posts, but what happens when you have a strong secondary or even primary audience from other countries or time zones…who are online while you’re fast asleep at 3:30 a.m. in the morning?
10. Ask them to share.
Ask readers on social networks to share your link right in your social posts.
When they click through to your blog post, ask readers to share it, “Like” it or recommend it on Facebook, Twitter and any other relevant social network you’ve installed buttons for.
This blogger has the right idea, but the request is a little tentative:The trick is to make asking for the share feel as natural to the reader as taking another breath. Try to make a smooth segue into asking; or else place a standard, carefully-crafted “resource box” at the end of each article.
There are many other ways to get readers to share your social media links and your blog posts. The key lies in keeping things all about your reader’s needs, interests and online community culture.
As long as you do, your tracking results will steadily improve.