Your 30 Day Pinterest Traffic Generation Guide
Show off your popular pins.
By now you should have some idea of which pins are more popular than others. This is a great time to take your most popular pins and feature them on your blog posts and in other social media channels. You can also add them to store flyers if you have a brick and mortar business and in your email newsletter. Create a new board just for your Most Popular Pins.
Today’s task: Add your popular pins to your blog, newsletter and other social channels.
Check your analytics.
Pinterest Analytics lets you see what people like from your profile and what they save from your website. It gives you data about your audience as well as the amount of traffic you are getting.
Today’s task: Check your analytics to see what needs improving and how well you are doing.
Invite people to join specific boards.
You can invite friends and your email list to join specific boards.
Click on the invite button on the board you want to invite friends to follow
Type in a name or email and click invite. Or find friends from Google+ or Yahoo.
Today’s task: Invite friends to join a specific board you want them to see.
Participate on Pinterest.
You need to participate with your followers, just like you do with any social marketing. The more you engage with people who are on Pinterest, the more they are going to connect you with your brand and your blog.
There are many ways you can get involved with your market and get to know them better. Pin good, original content your market wants to read. Pin consistently so you are being seen in your Pinterest followers’ feeds. Follow your followers, repin their pins and browse their boards to see the types of content they like. Ask questions and answer them on your blog.
Today’s task: Engage with other pinners by following some of your followers.
Embed Pins to get repins.
This might surprise you. Repinning doesn’t have to take place on Pinterest. You can embed single pins or entire boards on your website. Pinterest’s code widget generators let you do this easily. Click on the type of board or pin you want embed and then click build it. The code is generated for you to place on your website.
Today’s task: Create a widget to embed a board on your website.
All Things Considered…
Pinterest is a growing force in traffic generation. Traffic can be what makes or breaks your business.
Tapping into the power of Pinterest is one way to bring unlimited amounts of traffic to your website.
Setting up your Pinterest business account is only the first step. You need to have a plan of what you want to accomplish by posting pins on your account. If you just willy-nilly add images and things you like, your viewers will become confused and won’t follow you.
The marketing demographics on Pinterest have changed in recent years. This is something you need to be aware of when making your Pinterest marketing strategy. Men are using Pinterest more than ever as a way to save tutorials and how-tos, as a travel planner and outdoor spaces.
While men are the growing demographic, Pinterest is still a predominately female visited site.
When building your marketing plan, take advantage of the most popular categories if they fit with your niche. Find influencers and pinners to partner with within these categories.
Most pinned categories:
Food & Drink
DIY & Crafts
Holidays & Events
Most browsed categories:
Food & Drink
DIY & Crafts
The pinners’ home feeds
In the end, using Pinterest to build your website traffic can be both fun and profitable. It’s a way to show off your products, share your blog posts, build relationships and gain new followers.