Everything Concerning Social Media

Case Studies Of Facebook Ads 2

Case Studies: 21 Examples of Facebook Ads that Work

Every ad, no matter how great, can be improved. Here, we showcase 21 ads across a variety of niches. Learn what they have done right and also where they can do a little more to make the ad a better success.The Organic Box

Facebook: https://www.facebook.com/theorganicboxedmonton

Landing page: https://www.theorganicbox.ca/

Placement: right column

Critique: Right column ads are smaller because of the space you are dealing with. Statistics say that they aren’t viewed nearly as much as those within the newsfeed. If this is your choice for placement, make sure that you capture the audience’s attention. The photo here is relevant because it showcases the company name, which says a lot about what they do. The website link is prominent underneath the image. Text provides the value proposition in a few words along with the offer being promoted here. The one thing that might get more clicks is to put a date within the text to create a sense of urgency for the offer.

The landing page is a bit crowded. The ad talks about free delivery but there are links to view recipes, sign up for newsletters and learning about healthy living, not getting delivery services. Viewers could get frustrated and not complete a sale.Thrive Market


Facebook: https://www.facebook.com/thrivemkt

Landing page: Free Thrive Cookbook

Placement: Desktop newsfeed

Critique: Because this image is featured in the newsfeed, there is a bit more space to work with. The image is relevant to the company product, colorful and clear. The company name is at the top where it can’t be missed, along with the first CTA – to “like” the page. The text, below above and below the image, highlights the promo offer. You can tell from the photo that the food is wholesome and fresh. There is also an offer of up to 50% savings in the store. The “Learn More” button shows where to go to get the free item and look around the store for more goodies. To make best use of the text, the words above the image could highlight the value proposition instead of repeating the offer down below.

The landing page showcases an image of the free cookbook along with a place for your email address. There are also bullet points about what you will receive within the book and a first order promo, which is was also offered in the ad.Mad Hippie

Facebook: https://www.facebook.com/pages/Mad-Hippie-Skin-Care-Products/235316174370

Landing Page: http://www.madhippie.com/

Placement: Desktop newsfeed

Critique: This ad may show up in the feed of someone who is interested in skin care products or natural beauty. The ad is in full color and a playful font. A product is featured so you have an idea of what they offer. The ad includes social stats: likes, comments and shares to encourage viewer to click. The text identifies the value proposition – good for wrinkles and discoloration.

The landing page takes you to the home page to learn more. There are links to their product categories that are clickable.Jolly Chic


In Category: Featured, Internet Tools, Marketing Tools, Traffic Generation

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