Everything Concerning Social Media

Case Studies Of Facebook Ads 4

Facebook Ads Case Studies

Facebook: https://www.facebook.com/thebezar

Landing Page: Marketplace for Design

Placement: Desktop newsfeed

Critique: The image features some of the items that can be purchased from this company. They are put together to create an impression for the viewer. The headline “Marketplace” suggests that they can all be bought here. The text above the picture could be used to create a more outspoken value proposition.

The landing page is busy but it works for this type of niche – design. There are links to everything in the marketplace that you might be interested in. Each link features the same call to action – SHOP.California Yoga Company

 

Facebook: https://www.facebook.com/pages/California-Yoga-Company/151326384795

Link: http://calyogacompany.com/

Placement: Desktop newsfeed

Critique: the photo demonstrates just what the product is. The company name is at the top. This is a local ad so the promo is inviting people to the studio. The set number of people implies an urgency to click and learn more to sign up. The offer is listed in the headline below the image so it can’t be missed.

The landing page is the home page. It includes information about the benefits of yoga but more importantly, the offer is mentioned in the ad with sign-up area where you can easily find it.Salisbury Greenhouse facebook

 

Facebook: https://www.facebook.com/SalisburyGreenhouse

Landing page: http://salisburygreenhouse.com/

Placement: Desktop newsfeed

Critique: This ad maximizes the space for text by putting several images together in one. It makes use of the 20% rule by placing the promotion within the image complete with all details. This leaves more room for the value proposition and a bit about the business within the text. The text is lengthy to read and a call to action button would be easier than adding the link at the end of the text. Someone who reads the promo in the image can then simply click the button to move on to the next step.

By clicking the link in the post you are taken to a search page to look for plants. It might have been better to land on the home page or a products page for easier navigation. As it stands, this page is a bit confusing if you don’t know much already about plants.Five Stars

 

 

Facebook: https://www.facebook.com/FiveStarsCard

Landing page: http://go.fivestars.com/fivestars-trial?Audience=Dktp_la_business_page_remarketing

Placement: Desktop newsfeed

Critique: This is a B2B ad that gets right to the point. It tells who can benefit from using this app and why it’s better. The image contains a further reiteration of the value along with a sample image of what the app looks like. Promotional offer is clearly spelled out in the headline below the image. The call to action button is right there ready for clicking.

The landing page is no-nonsense. What you need is right at eye level. It gets to the point and asks for your information to learn more and begin a free trial. After you sign up, read further to find out what the service can do for you.Bar Crawl Nation

 

Facebook: https://www.facebook.com/BarCrawlNation

Landing page: http://www.barcrawlnation.com/

Placement: Desktop newsfeed

Critique: This is an event notification in local cities. Event ads raise awareness. The call to action here is to like the page as a way of finding out more information. The image is of people having fun at a previous similar event. The headline lets you know that ticket sales are going on right now for specific event dates. Social stats give an indication of popularity of this type of event.

There’s a lot of information here. Most important, the price of tickets and links to upcoming dates and places is above the fold so you get what you came for first.Pinterest for Business

In Category: Featured, Internet Tools, Marketing Tools, Traffic Generation

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