Everything Concerning Social Media

Try A Social Media Group 2

 

Tips For Approaching A Group

Ever tried to move a couch all on your own?  Goes much better when you have someone else helping you.  In fact,  it’s essential to have more than one helper, if you want to complete a house move quickly and safely, without injuring yourself, heavy-lifting alone, or paying through the nose to hire professionals.

Profile Photo For A Group

Your Profile Photo — While there are a few odd ducks that post photos of hot stock photo models instead of letting people see they are really forty-two years old, twenty-seven pounds overweight and have a big nose that twists to one side, the average person makes do with uploading fairly honest photos that range from “recent” to “ten years old”.

4-flower-iconShy people often substitute cute animals, beautiful flowers or other icons instead of letting others see their faces.  Younger people tend to use game avatar icons, while those with a sense of humor are capable of posting just about anything from favorite cartoon characters to racy pictures.

5-rabbit-iconHumorous icons can fall horribly flat, if the other members of the group don’t understand your frame of reference.  Part of that happens because the person with the funny icon isn’t able to see and “read” the other group members, to “check” that they appreciate her sense of humor – missing it when they don’t!

Men, on the other hand, often post photos of their cars.  And if they belong to a demographic that is twenty-five and under, both sexes have been known to push the borders of good taste.

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While using photos of things that are important in your life, or things that are fairly innocuous, may feel safe, you really need to stand up and be yourself, if you’re in a group you’re hoping to network for business help or list building.

What should you use as a Profile photo for your social networking groups?

A recent headshot of yourself.  Social media experts all agree that if your social media and group focus is business, a conservative approach is best.  .

7-head-shotThe headshot can be formal or informal.  You can smile or not smile – but you should look the camera warmly and directly in the “eye”, as if you are focusing attention on the speaker – the group member who is reading your post. And the quality should be professional.

This will give other group members the best “picture” of who you are and what you’re all about while they interact with you online.

Remember, it’s the impressions that are subliminal and barely even noticed that stick with people the most.

Before you can benefit from a group, however, you have to find or create one!

Step 3. Finding the Right Group

Finding groups for social networks is easy.  Most times you can type into your search bar: “groups.socialnetworkname.com” and be instantly taken to a page such as this one, for http://groups.yahoo.com/.

8-yahoo-groups

Once you’re at the page, you can:

  • Browse groups by category
  • Enter a search term (your “interest” keyword)
  • Create your own group, if you can’t find one

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Want to find a group on a social network such as Facebook?

Simply go to your home page and enter your keyword into the general search bar.  If no group results come up (i.e. you get lists of “Pages” instead of “Groups”) just add the word “group” to your search keyword.

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Step 4.  Creating Your Own Group

If you can’t find a group, there is always the option of creating your own.  Different networks have different protocols for this, but all will walk you through group set up.

  • Notice in the above screenshot how the Organic Terrace Gardening Group stands out from the more generically named groups.
  • Notice also that it has 2,733 members, compared to significantly less than a thousand members for its competitors.

If you are thinking of creating your own group, it’s observing techniques such as making sure you name it for the specific keyword people search with that ensures your group will be chosen, rather than another similar group.

Following this type of universal “best practice” – more of which we will get to in Step 6 – can help make your new group a decided success.

And, of course, following specific guidelines for your particular social network.

Other important do’s and don’ts:

  1. Never add people without their permission (some social networks allow you to do this)
  2. Don’t send too many group emails – you don’t want to irritate members into leaving the group because their email inboxes are getting inundated
  3. Make sure you let members know:
  • Where they can find group guidelines
  • How to turn off group emails
  • How to leave the group

Social Media Group Continues

We will finish this series in the next post. I hope that you are enjoying this look at usting a social media group to your benefit.

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