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Case Studies Of Facebook Ads 6

Facebook Case Studies

Facebook: https://www.facebook.com/netflix

Landing Page: http://nflx.it/1E1UPGS

Placement: Desktop newsfeed

Critique: This image has a video embedded in it. This is Netflix, so the quality is good, but you can promote any product or service and provide the same top of the line type of video ad. The call-to-action is right on the video. People are visual so videos are enticing in and of themselves. The value proposition targets the entire family with the idea that what they are looking for can only be found here. Another line of text that promotes a particular subscription could be added below the image to further encourage viewers to click the link and sign up.

The landing page takes you directly to where you can click and sign up for a promotional free month of service. It also lets you know that plans begin at $7.99.Plated photo on facebook

Facebook: https://www.facebook.com/theplated

Landing page: Join Today & Get 2 Meals Free

Placement: Desktop newsfeed

Critique: Engaging photo features the products being delivered in a signature box along with a smile from a happy customer. The offer is stated below the image in big print so it can’t be missed. The text below the offer could say something else instead of repeating what is above, but it works to entice the reader.

The same great image is featured on the landing page for continuity. There is also a button to “Get Started”. Below that are more details about the service and its benefits. Clicking the link at the top takes you directly to the bottom of the page to sign up before reading the supporting information.AudioBlocks shown on facebook

Facebook: https://www.facebook.com/AudioBlocks

Landing page: Unlimited Audio Downloads for $99/year

Placement: Desktop newsfeed

Critique: The image is colorful, engaging and relevant to the service being offered. Text above the image details who benefits from using this service. The promo offer is clearly displayed below the image. For added effect, the extremely large quantity of available files is also mentioned.

The fulfillment that the ad promises is a button at the right of the landing page. You also have the option of reading more about the service by scrolling down. You can browse samples before signing up, if you choose.American Express ad on facebook

 

Facebook: https://www.facebook.com/AmericanExpressUS?fref=ts

Landing page: Protect your Trip

Placement: right column

Critique: The image is relevant to the topic, which is traveling with American Express. Space is limited here so it’s important to get to the point fast. Headline details why you need the service. Website link to click is prominent. Additional text could list a promo or something interesting about this insurance instead of stating the obvious fact that it is offered by American Express. An image showing a traveler’s expression of enjoyment on their trip would convey the feeling of “no worries” that travel insurance is supposed to provide.

The landing page includes images of serene tropical destinations. There are options to build your own coverage or packages (depending on your needs) with links to get started. It works.

Conclusion: What have we learned?

Facebook is where people meet to reconnect, laugh, cry, love, learn and discover. You’ll find housewives, college students, entrepreneurs, artists, businesses, venues, churches, cities and much more while perusing the various fan pages. If you want to expand the reach of your business, this is a great place to plant some roots.

But, Facebook is looking for the best of the best when it comes to the ads they promote. To find success, always remain:

  • Relevant
  • Catchy
  • Visual
  • Mobile optimized
  • Targeted

Choose images that resonate with your message like those in our example ads:

  • PlateJoy
  • Netflix
  • Plated
  • Ydraw
  • Thrive Market

This is only half of the equation, however. If the landing pages don’t sync with the ads to provide what is promised, viewers could get lost and frustrated before making a conversion. This could be the case with these example ads:

  • Salisbury Greenhouse
  • The Organic Box

The main point of the landing page is to accomplish your goal. Make sure that objective is taken care of first and foremost like these example ads:

  • PlateJoy
  • Kitchit
  • American Express
  • She Insider
  • Touch of Modern

Since over 1 billion users access Facebook from mobile devices, be sure your ads and landing pages are optimized for viewing this way. The key to engagement is getting to the point in a hurry and then providing what you promise. It could actually be that simple, if you let it.

In Category: Featured, Internet Tools, Marketing Tools, Traffic Generation

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