Snapchat Stories vs. Individual Snapchat Messages
On Snapchat there are a couple of different ways to send information to Snapchatters. You can create stories, or individual messages. A Snapchat story is a string of Snaps that you put together to tell your viewers a story. These stories last for up to 24 hours and can be viewed more than once. You can even see who has viewed your stories.
To post a story you simply choose to post to your stories instead of to certain people. You can also delete stories and reply to other people’s stories. You can also add to certain stories by brands. This is a great way to advance your brand and tell the story of your brand in a fun way.
An individual Snapchat can be sent to one or more individuals, including custom audiences just like stories, but there won’t be multiple snaps together to form a longer story or a product demo or something like that. It’ll just be the normal length one Snap.
- Be Different — The trick is not to post the same Snaps to your individual messages that you send to your stories. You want those to be different and to stand apart from each other. Plus, don’t make stories too long. Three to five snaps in a story is plenty to give your audience information.
- Don’t Just Do Selfies – People get sick of selfies, they know what you look like. Be creative about what you are sending to people, whether it’s a story or an individual snap. At least add captions, emojis and other information to the selfie if you’re going to go there. Make sure each thing you share has a reason for being.
- Stay Professional – Like all social media, people get outraged over things easily. Even if someone sends you a mean Snap, don’t do it back and definitely don’t add any passive aggressive snaps to your stories. Maintain professionalism at all times.
Be active, but not too active. Sending more than a few snaps a day will take away from the joy of your life and your ability to work on your business. Make sure that every snap has a reason for being, includes text on it and information outside of Snapchat. Now that you understand a little about Snapchat, let’s talk about using Snapchat to market your business.
Why You Need Snapchat for MarketingBasically, if you have a business that deals with people, you will want to find a way to incorporate Snapchat to your social media marketing strategy. This is especially true if you want to attract customers between the ages of 18 and 34, which make up most of the users of Snapchat.
Even if your audience is not part of this demographic, depending on your product or service they may eventually become part of it as time marches forward. Starting early to be part of Snapchat and finding creative ways to incorporate it into your marketing will pay off.
Because of the “live” nature of Snapchat, you’ll be able to give your audience a more authentic view into your products and services than other types of marketing. The system itself doesn’t give a business an opportunity to fake much. Thus, it will help you build trust with your audience.
Many sports teams and businesses are using Snapchat successfully to expand their brand. Using Snapchat to give this special audience a sneak peek into what you’re doing will be a great way to build and reward brand loyalty, too. There are so many reasons to use Snapchat and hardly any reasons why not. It’s free to use, and all it will take is your time and effort. To be successful with Snapchat, like with most social media, you need to get followers and views.