Tips For Google+ Hangout Live Podcasting Success
To ensure that your GHOA is a productive experience, it’s important that you understand why you’re doing it, what your goals are and who you’re doing it for. Google Hangouts, like most forms of marketing and advertising, only work well when the principal knows what they’re doing and why they’re doing it.
- Plan in Advance – While it’s fine to have some last-minute Hangouts when you have a really large following on occasion, you’re going to have a better result if you plan in advance, remembering your “why” and the goals you want to meet for the event. For instance, if you want to use GHOA as a way to launch a new product, that’s different from a Hangout, designed to build relationships.
- Don’t Be Too Long-Winded – You can actually have a GHOA for as long as you want to; up to 8 hours. Certainly there have been some successful all-day seminars, but for your first couple, try to keep them to about 30 to 45 minutes with a 5- to 10-minute Q&A session at the end. As long as you remain engaged and the viewers are engaged, it works. But the moment the energy drops off and people get bored, you’ve lost everyone. You want to leave before that happens so that they are left wanting more.
- Include Your Viewers – Set up a Hashtag in advance, using the Hangout Toolbox Comment Tracker so that people can see what’s happening right there on Google+ and Twitter. Turn on the Q&A feature.
- Test out New Features – GHOA is always coming up with new ways to enjoy a Hangout and to make them more interactive. Regularly check out what’s in the Hangout Toolbox and other apps to find out how you can better engage with viewers during your live podcasts.
- Arrive Early – Technology is wonderful, until it’s not. Start your Hangout 10 to 15 minutes early so you can ensure that the lighting is fine in your room, that your hair and outfit look good on the screen, and that your microphone and earphones are working. Ask your participants to show up early too so you can all be prepared.
- Ensure Guests Have the Right Audio and Video Setup – GHOA works best when hardwired rather than wireless. The reason is that sometimes the wireless connection goes in and out and isn’t the best quality. It can work but if you want a seamless production, ask that your guests and the hosts use a direct connection with their Ethernet or net cable connected directly to the computer. In addition, ask them not to use their built-in microphones but instead use headsets, and participate in a quiet environment where they will not be interrupted.
- Promote Early and Often – Promotion continues right up until the event is starting. Use all the tools available to you, including notification circles, email marketing, social media, and participant and viewer assistance.