Social Media Promotion
In some ways, this part of the content marketing cycle should be all in bold because it’s one if not the most important aspect of being a content and social media manager for another business. This is what is going to get you the most bangs for your buck. Every single piece of content that is ever created and published on behalf of your client must be promoted. The days of just publishing and sitting back to wait for traffic are over.
The way in which you promote content starts with creating content that is specifically made for your client’s audience, is optimized with appropriate keywords, images, and titles, but then is also made available for them to read by promoting across all online channels using social media marketing. If a blog post goes up on the blog, it should then be shared on every social network with a blurb and an image to go along with it to make the audience want to click through it to consume the content.
One job of a content and social media manager is to keep tabs on the metrics. You’ll use various products to do this, but it usually starts with Google Analytics and native analytics in your social networks. Each time you publish anything, check at least quarterly for the results. You’ll start seeing a pattern after time with content that is getting better results than the others. Promote the content that gets higher results more.
For example, if you discover that your audience engages more with video, start doing more videos. This is the perfect time to understand the 80/20 rule, which states that 20 percent of the work you do gets 80 percent of the results. When you identify that 20 percent that’s getting the results, you will want to do more of that and less of the other things to improve your statistics even more.
Reuse/ Repurpose / Repeat
All this content creation can become overwhelming at times. But the more you learn about content marketing and social media marketing, the more you’ll realize that you can reuse and repurpose content across all channels. For example, if you have a blog post that is getting a lot of attention why not repurpose it into a YouTube video and vice versa?
When you remember to reuse content in a new format, and repeat what is working, you’ll find that you’ll become invaluable to your clients because of the results you’re going to get with the work you do.
If you work this hard to create the right type of content, and market it for your clients, you’ll soon become very sought after because you’re going to be getting huge results for your clients. Not only will you feel good about what you’re doing, but your clients are going to come to depend on you for your skills.
Why Content & Social Media Management is Such an In-Demand Skill
There is a lot that goes into being a good content and social media manager. It incorporates a lot of different skills into one position. You can outsource a lot of it, but you still need to understand it in order to manage it. You need the following skills to become a content and social media manager.
- SEO – Both on and off page search engine optimization is a skill that anyone who wants to be successful marketing online should learn. But, a business that wants to become a content and social media marketing manager for numerous businesses definitely needs to make this a top priority in terms of education.
- Writing – While you don’t have to do the writing yourself, understanding what a good piece of content looks like is a plus. If you’re going to outsource the writing, understand all the things that make a piece of content useful for marketing online so that you can demand that from the contractors you choose.
- Graphic Design – Again, you don’t have to do this yourself but understanding what makes up good graphic design is helpful. You can learn about the elements of good graphic design and then use that information to ensure you find the right contractors for your content and social media management business.
- Video – Today images and video play an important part in content marketing, which means you’ll need to either understand how to edit video or you’ll need to outsource to someone who does. Again, understanding what makes a good video for content marketing purposes will help you to choose the right contractor.
- Marketing & Advertising – Many people group these two together, but understand that they are different but go hand-in-hand. Marketing consists of doing things that only cost time and skills while advertising costs money in addition to the time and skill. For example, creating a blog post, then posting a link to it with a blurb to it on Facebook is marketing; boosting that post by paying is advertising.
Being well-rounded in these skills will make you in demand as you build your content and social media marketing business. Knowing how to find people to outsource to will allow you to grow your business into a very profitable, long lasting business that can even be sold to someone else if you also create standard operating procedures as you go. In the meantime, it’s important to keep developing these skills even if you are outsourcing because you want to know what is right and good when you do it.