The Importance Of Staying In Front Of A Customer On Facebook
One of the best ways to gain active customers is to find a way to stay on top of their mind as they search for products and services that they need. As you build your brand you want your audience to think of you first when they need to buy what you’re offering. One way to do that is to stay in front of your customer.
In the old days, you could run radio ads, TV ads, print-ads, and so forth. You could guess where your audience would be, and you could try to stay on their minds. However, due to technology, you can absolutely choose to target an audience, who knows something about you, in order to remind them as they make daily decisions.
Retargeting allows you to, without a shadow of a doubt, market to people who have already seen your offerings at least once, perhaps even showed interest in your offerings, took some sort of action already, and now are just in the decision making phase. This is an excellent time to reach out to them and you can do that with Facebook Retargeting Ads.
When you think about it, you already do things to stay in front of your customer. You create blog posts, social media updates, guest blog, share important industry articles, and so forth. Now you can run a retargeting advertisement to affect your audience directly. Let’s learn about how all this works.
How to Define Your Audience Using Facebook Ad Manager
Inside Facebook, you can define your audience when you are placing an advertisement. Location, demographics, interests, custom audiences, and mobile retargeting are just a few of the options.
With Facebook Ad Retargeting, you’ll focus on custom audiences specifically and perhaps mobile retargeting.
Creating Custom Audiences on Facebook
The first thing you’ll need to understand is how to create a custom audience. Your custom audience can be defined in the way you want it to be. For example, anyone who visits specific pages of your website in the last 10 days, or people on your email list who have not signed up for your offer, whatever criteria you would like to use. You can also exclude certain criteria. You can also create different audiences in order to track which does better as a way to test your ads.
For example, you can create custom audiences for any of the following or all of the following:
- All visitors
- Top Viewed Posts
- Top Viewed Category
- Top Viewed Landing Page
- And more … it’s up to you.
Custom audiences can help you build your business in numerous ways. You can drive traffic, build your email list, sell products, build a fan base, and more all a little faster with Facebook retargeting advertisements.
Creating A Custom Ad on Facebook
These are the steps for creating a custom advertisement on Facebook according to Facebook at the time of this writing. It’s important to note that the steps may change over time as Facebook rearranges things. There should be a notice as shown below if something has recently moved.
Log into Facebook and go to “Ads Manager,” or once you’re logged in, you can just go to Facebook.com/ads/manager. Below is what you see the first time you set up an ad.