The Ins and Outs of Pinterest for Business
It’s clear that social media plays an integral part in marketing your business. Learning how to use Pinterest to promote your brand will help you grow your business tremendously. With over 70 million users, Pinterest is a social media network to be involved with if you want to earn more money via social media marketing.
Use Pinterest to build your brand by building awareness, drive traffic to your products and services, and to help you build your email list and bringing them into your product funnel. There isn’t anything you can do on other social media that you can’t do on Pinterest.
Soon Pinterest will open up the ability for small businesses to run paid promotions on their platform. We know that Facebook ads and promoted posts work very well when done correctly to boost awareness and increase sales. Pinterest ads and promoted pins will do the same thing for your business.
Set up Your Business Account
You have to have a business account, and then you’ll be able to run ads and get a lot of other features. You can convert your current account to business if you haven’t already. Just click “Convert Now” under “Already have an account?” Otherwise, you can create an entirely new account.
Create an Effective Pinterest Profile
You don’t have much room to create a very original profile, but you can differentiate yourself with your user Business Name, Picture, User Name and the information About You. You get 200 characters for the about section, so make the most of it by using keywords that make sense, and keeping out unnecessary words. It can help to hire a copywriter.
Consider how Pinterest presents your profile. For example if you go to the Random House Pinterest page it looks like this. There is simply the logo, the name of the business, and the profile information, which is very short and to the point, and then under that, all the pinboards.
As you can see, the focus is on the pins, and you have very little space to display a long profile, which forces you to be very succinct with your profile and to use the pinboards to further describe and represent your business.
When you see how this looks it shows how important it is to choose your words wisely. Random House has done so by telling the viewer exactly what they’re looking at, plus inviting you to join them on another social network.
Another business that uses their profile to its fullest is Ben & Jerry’s. Their profile states exactly what they do; instead of what the pin board is doing like Random House. “We make the best possible ice cream in the nicest way.” Then, they have wonderful cover photos, and well organized pinboards.
Create Organized Targeted Boards
The more organized your pin boards, the easier they will be to promote. There are many schools of thought regarding how to keep pin boards organized. But, there is no reason to make it harder than it needs to be.
- Create Specific Board Topics – When you name your pin boards the name should be very specific to what’s going to be included. Not only will the name help your audience find you, it will help you know what you’re going to pin inside that board.
- Develop Subcategories – You don’t want any one pinboard to have too many pins, so when you notice a pin board getting too full, consider creating subcategories to help break up the items in a particular pinboard.
- Design Telling Covers – Each board should have a cover that represents what’s inside best. Creating a picture that shows exactly what that board is about will go far in helping people know whether or not they want to follow you or not, much less share your pins.
- Avoid Pinning The Same Thing Twice – If you’re not paying attention you can accidentally have a crowded bunch of pins that are duplicates, that aren’t in the right boards, and worse. As a way to avoid this, like the things you may want to pin first, then go back and pin the ones that go with your boards topics.
- Put Them in ABC Order – This may sound too simple, but it really is the best way to organize your pins so that your audience can scroll through them easily. It helps your Pinterest look less cluttered just because it offers reference points that everyone understands when they’re looking at a list of items.
Once you have everything organized, you can now focus on ways to promote your Pinterest to help you build your brand, expand awareness, build your email list, and more. You can accomplish any marketing goal that you set if you plan for it.