Use Descriptions For Pinterest Boards Strategically
For each board you get about 500 characters to create a good description for each board. You want to explain using keywords that your audience might use to search for your board on either Pinterest or Google. Don’t forget to add locations when it matters.
Now that you’ve set up your business Pinterest account and created some pins, it’s time to start marketing your creation so that you can get more followers, more newsletter subscribers and sell more services or products.
Tools to Make the Most of Your Pinterest
There are other tools that you can use to make the most of your Pinterest. Plus, more tools are coming every day. Some of the tools you may not have access to yet, but others you will. Use all that are at your disposal for the best results using Pinterest to market your business.
A really exciting potential source of revenue is rolling out from Pinterest and that is buyable pins. What this means is that you’ll be able to put a buy button right on your pins so that people can order what they want as they are looking at your products right on the pinboard. This is a super exciting possibility.
The service is expected to work on mobile devices, and what’s more Pinterest says they’re not going to take a cut of sales. If your business already uses Shoptify.com, you can add your store to Pinterest now by signing into Shoptify.com. If you use Dremandware.com, the solution is coming soon. Otherwise get on Pinterest’s waitlist for this feature.
Promoted pins will bring referral traffic, build brand awareness, get attention for your content and boost your sales. But, it’s important to set up a budget. The minimum bid is 5 cents per click, but beware of doing the minimum because those who bid more will get more attention to their pins. Be competitive but stick within your budget.
Fill out the information that they ask for: name, username, email, Pinterest title, budget and more. Then click submit. Once they launch the program you’ll be able to pay per click to promote your pins in a very targeted way. They are rolling it out to a few people at a time, so be patient.
Once approved, you can promote in the following ways.
- Popular Pins According to Google Analytics — Once you’re approved, you’ll be able to use Google Analytics data to determine which of your pins have been receiving the most organic traffic. These are actually the ones you want to promote.
- Popular Pins Accounting to Pinterest — Look at your pins on the Pinterest platform, find the most clicked during a 30-day period that you posted from your own website. Remember, you want to promote your own content, not someone else’s in this case. Further, choose a pin that you want your users to pay attention to out of the group that you find.
- New Pins — Finally, you can choose to promote a pin that you just added. If you have a product or service that you want to get the word out about fast, promoted pins are just the thing for you to use when starting for scratch.
As you see, you have a few choices to consider as you make your plans to use promoted pins. But, whether you choose popular pins based on Google Analytics, Pinterest’s Analytics, or new pins, the best choice is to choose pins that ultimately lead back to your website and sell a product or service or promote your email list.
- Set Up Targeting — As with any type of marketing, targeting your audience is important. Pinterest is going to allow you to target your audience a lot like Facebook Ads. You can choose location, language, location, gender, other demographics and even devices.
- Choose Keywords — You’ll also get to choose the type of keywords and keyword phrases you want to bid on. You’ll be able to choose a lot of keywords so add at least 20 to get the most out of your advertisement and to reach a wider but targeted audience. Just like with your website, or other types of ads, never add keywords that don’t relate to your content. That will only backfire.
- Set a Budget — One of the hardest parts of running promoted pins is to choose a good budget. The best you can do is experiment and try out different amounts to find out what works best. You’re required to bid at least 5 cents. Remember, the more competitive your terms the higher you should bid. Use Google AdWords to help you determine how competitive your keywords are. Then simply set a daily budget and how long you want your campaign to run.
Finally, as usual, nothing is ever done until you check your metrics. You want to observe how your campaign is doing on a daily basis. You may even want to try running two campaigns at a time to see which one does better. Then you have the option to pause an underperforming campaign so you can focus on the best one. There are a lot of other things you can do to ensure that your promotions work, which is to make your Pinterest interactive, interesting, and targeted toward your audience.