Boost your Exposure and Build Credibility with Podcast Interviews
Many people have listened to podcasts but they may not know how they work from a business owner’s perspective. Podcasts have been around for a long time, in internet years. However, business owners, especially those new to online business, are learning earlier and more quickly about what a valuable tool it is for building an audience base. One of the ways to use this technology to your business advantage is by giving and hosting podcast interviews.
What is Podcasting?
Here are the basics. You are probably familiar with RSS – Really Simple Syndication. It is the method for distributing podcasts to your target audience. When you hear something you like on a blog, those audio files can be automatically delivered to you when you subscribe to the feed.
But what are podcasts exactly? The word is an amalgamation of broadcasting and iPod. Most podcasts are mp3 files so they will play on any type of music playing software. Instead of a song, what you hear is similar to a radio show. Because of RSS feeds, you don’t have to search for your favorite type of podcast beyond the initial discovery. From there, you can always catch the latest recording when it becomes available.
Podcasts are like radio shows created on the Internet. They are often recorded in an interview type format with at least two people talking. Some are personal commentary by the blog host. What sets them apart from actual radio broadcasts is the lack of commercials and other extraneous information. What you get are the broadcasts and nothing else.
Podcasts are an alternative to commercial radio. You get all the information you want and none of the stuff that you don’t. You can play and replay it as often as you want and share with others when there is something of interest.
Listeners can tune in to blog personalities that they love to hear. If you like their website, blog, or business style, then a podcast is a great extension of who they are. Best of all, you can take them with you wherever you go. Unlike radio, which confines you to your car or a certain location, podcasts can be downloaded to your PC, Mac, smartphone, iPod or other music-playing device for ease of use. It doesn’t matter if you are at the gym, doing housework, on your morning commute or just relaxing in the back yard, your podcasts are ready to queue up and play when you are.
Podcasts are designed to engage listeners with similar interests. You may find a podcast on gardening, prayer, starting a home-based business, child rearing and so much more. If you can think of it, there is possibly at least one person hosting a show about it. If not, you’ve just found your new business niche.
Communities are built around podcasting programs. As a podcast host, you can bring together an audience with targeted interests who would benefit from getting to know each other. Through these connections, your business benefits as well as the individual lives of your listeners.