Things To Consider Before Pitching To A Podcast Host
Now that you are more familiar with what podcasting is and how it can benefit both your credibility and your exposure to the right target audience, it’s time to get down to what you need to know if you are going to turn being a podcast guest into a viable marketing strategy. We are going to ask a few questions that you will want to ask yourself and then examine the answers.
What can you bring to the table?
Unfortunately, most people who pitch an interview topic to a host are only thinking about what publicity they can get from the interview. The podcast host is essentially vetting you. Your mindset needs to shift. Consider what you can bring to the host’s audience that would be worth listening to. Realistically, the podcasters are trading their names, reputations, and audience for you and your topic. New, entertaining, and viable content is always welcome to established audiences.
Along with this, consider how you can help the host and their business. Just because they are bigger than you don’t mean that you can’t contribute something helpful. The major contribution you can make is to take an interest in what the host has to say. You’d be surprised how many people don’t take the time to learn about the podcaster’s audience, voice, or platform before they make a pitch. It is quite disheartening to a host to entertain pitches from people who don’t do the research or even follow them.
Take the time to become familiar with the podcasts that interest you. If the host has written a book, look at it. Listen to a few episodes of the show. Make some comments on posts relating to the show.
What is your claim to fame?
This is the time to toot your own horn. Have you written a book? Do you have your own podcast? If you believe the topic is something that would help/interest the guest audience, bring up the idea and offer to be the guest speaker/expert. Include your stats as far as book sales. If you have an online business, gather your stats for that as well.
For the host, a viable online business and a website with good traffic and participation means more listeners for the podcast show. As you are looking to boost credibility and gain exposure, so is the host. They can also win in this situation and rightly, they should.
What type of listening audience are you searching for?
What is your niche market? The idea of guest blogging or being a podcast guest is to bring something new and supportive to the table. You may both be utilizing the same niche market for different types of products or services. Maybe the podcast shows you are examining represent an expansion of the niche you currently occupy. In order to find the correct podcast that will reach the right audience, it is necessary to do your homework and that includes listening to and becoming familiar with all aspects of the show.
What is your audience interested in listening to?
It won’t make much difference if you do a stellar podcast interview and your audience doesn’t tune in to hear it. Poll your current audience to see what types of topics interest them and match it up with the podcasts that will meet your needs.
Why you would be a good choice for an interview?
This question ties into your “claim to fame.” If you have done podcast interviews before, by mentioning those interviews, you let the host know that you are in familiar territory.